{"id":4696,"date":"2018-01-22T11:29:14","date_gmt":"2018-01-22T16:29:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/"},"modified":"2018-01-22T11:31:38","modified_gmt":"2018-01-22T16:31:38","slug":"fox-content-labs-installs-apac-head","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/","title":{"rendered":"FOX Content Labs Installs APAC Head"},"content":{"rendered":"

Andrew Edelson has been named APAC head of FOX Content Labs, FOX Networks Group’s branded entertainment division for advertising solutions.<\/p>\n

In his new role, Edelson will help brands “inspire and delight” the market. He will work with the FOX IP network\u2014Fox Entertainment, Fox Sports and National Geographic\u2014finding new ways to tell brand stories that attract consumer engagement while leveraging FOX original production capabilities, celebrity talent assets and consumer insights to help brands deliver “pure entertainment” to their target audience.<\/p>\n

Edelson previously helped build GroupM\/MEC China’s entertainment unit. During the past decade in China, he worked on a number of movies and series for such brands as Amazon, Baidu, Darlie, Mercedes-Benz, NBA, P&G, Pernod Ricard, Pfizer, Sands, Uber and Volkswagen.<\/p>\n

Edelson commented: \u201cIt\u2019s an honor to join such a household name in entertainment. I look forward to focusing on a few key initiatives\u2014transforming the FOX brand into something more culturally relevant in each local market, leveraging our creative production resources to deliver bespoke branded work for all screens, and capturing data across all our channels to help clients know consumers better. If we can do all this, it won\u2019t feel like advertising; it will feel like the new FOX.\u201d<\/p>\n

Mike Rich, the executive VP of sales and content partnerships at FOX Networks Group Asia, added: \u201cWith Andrew\u2019s wealth of experience and vision for Content Labs, I am confident we will reenergize advertising across the region and further drive the digital transformation of branded entertainment. The\u00a0launch of FOX Content Labs and this latest senior hire pave the way to our vision of giving brands a new and fully tailored solution to deliver content their consumers want.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Andrew Edelson has been named APAC head of FOX Content Labs, FOX Networks Group’s branded entertainment division for advertising solutions.<\/p>\n","protected":false},"author":479,"featured_media":4697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[978,979,357],"class_list":["post-4696","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-andrew-edelson","tag-fox-content-labs","tag-fox-networks-group"],"yoast_head":"\nFOX Content Labs Installs APAC Head - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOX Content Labs Installs APAC Head - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Andrew Edelson has been named APAC head of FOX Content Labs, FOX Networks Group's branded entertainment division for advertising solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-22T16:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-22T16:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/Andrew-Edelson-FOX-Content-Labs-118.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"448\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/\",\"name\":\"FOX Content Labs Installs APAC Head - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2018-01-22T16:29:14+00:00\",\"dateModified\":\"2018-01-22T16:31:38+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FOX Content Labs Installs APAC Head\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\",\"name\":\"Joanna Padovano Tong\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/author\/simon-weaver-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FOX Content Labs Installs APAC Head - TVASIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/","og_locale":"en_US","og_type":"article","og_title":"FOX Content Labs Installs APAC Head - TVASIA","og_description":"Andrew Edelson has been named APAC head of FOX Content Labs, FOX Networks Group's branded entertainment division for advertising solutions.","og_url":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/","og_site_name":"TVASIA","article_published_time":"2018-01-22T16:29:14+00:00","article_modified_time":"2018-01-22T16:31:38+00:00","og_image":[{"width":448,"height":337,"url":"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/Andrew-Edelson-FOX-Content-Labs-118.jpg","type":"image\/jpeg"}],"author":"Joanna Padovano Tong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Padovano Tong","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/","url":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/","name":"FOX Content Labs Installs APAC Head - TVASIA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvasia\/#website"},"datePublished":"2018-01-22T16:29:14+00:00","dateModified":"2018-01-22T16:31:38+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvasia\/fox-content-labs-installs-apac-head\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvasia\/"},{"@type":"ListItem","position":2,"name":"FOX Content Labs Installs APAC Head"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvasia\/#website","url":"https:\/\/worldscreen.com\/tvasia\/","name":"TVASIA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2","name":"Joanna Padovano Tong","url":"https:\/\/worldscreen.com\/tvasia\/author\/simon-weaver-2\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/4696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/comments?post=4696"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/4696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media\/4697"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media?parent=4696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/categories?post=4696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/tags?post=4696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}