{"id":4588,"date":"2017-11-22T09:00:16","date_gmt":"2017-11-22T14:00:16","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/worldscreen.com\/"},"modified":"2017-11-22T09:15:03","modified_gmt":"2017-11-22T14:15:03","slug":"angeline-poh","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/","title":{"rendered":"IMDA’s Angeline Poh"},"content":{"rendered":"

\"\"As assistant chief executive (industry development) at IMDA, Angeline Poh is involved in a wide range of initiatives, among them talent-development workshops such as Story Lab and wide-scale events like the Singapore Media Festival. Poh talks to TV Asia<\/em> about some of the IMDA\u2019s key activities as it works to make Singapore a hub for the Asian media business.<\/p>\n

TV ASIA:<\/strong> Singapore has always been very strong in animation. In what other areas are you seeing Singaporean companies gain a foothold?
\nPOH:<\/strong> We have a longstanding partnership with HBO Asia in drama. It was great for us to hear the news that the content HBO is producing in Asia is now going to be shown on the U.S. OTT platform as well. So we\u2019re very encouraged by the fact that HBO Asia is able to do good-quality dramas, to tell stories from our region, that appeal not only to Asians but to a global audience. It encourages us to do more with them and other partners on the drama front. We\u2019ve also seen our home-grown independent companies go from strength to strength. [IFA Media] was awarded a Netflix commission out of Asia earlier this year for a Chinese-language drama. That\u2019s the direction we think we\u2019ll see, where Singapore plays a part in creating those stories, but it will be an ensemble effort where you have talent from different parts of Asia, stories coming from elsewhere, but really us helping to make it possible and having a role to play in delivering the stories.<\/p>\n

TV ASIA:<\/strong> We\u2019ve talked in the past about IMDA\u2019s role in helping companies embrace digital content. Are you still involved in such initiatives?
\nPOH:<\/strong> We continue to look at working with different partners. We started with Maker Studios. We\u2019re also looking at working with different OTT partners. While we strike up different partnerships on one level, we\u2019re also looking at doubling down on our investment in storytelling. Regardless of the platform and the medium through which the story is delivered, what really matters is having a great story told very well. A year and a half ago we created this initiative called Story Lab, and it\u2019s really about identifying people in Singapore who have a knack for creating great concepts. We help them go through a workshop process to hone their craft and concepts.<\/p>\n

TV ASIA:<\/strong> Tell us about the Singapore Media Festival.
\nPOH:<\/strong> We see it as a platform for the discovery of talent and stories [from Asia]. Through our event partners we\u2019ve created platforms like the ATF Formats Pitch with all3media international, the Southeast Asian Film Financing Project Market, and this year ATF has introduced an Animation Pitch. These are ways in which people who are less well known in the industry can come to the surface and their ideas might get a chance to be heard by commissioners and financiers.<\/p>\n

We have a Country of Focus for the first time, Indonesia. It\u2019s one of the most populous countries in the world. And more than that, it\u2019s a country that is really becoming addressable. The archipelago is so vast and it\u2019s been hard to reach everyone, but today technology is changing that. For a lot of people in Indonesia, their first experience of the internet is going to be on a cellphone. That makes content providers rethink their model of how they are going to serve that market. There\u2019s a lot of curiosity and interest in the market, and we\u2019re trying to do our part to demystify it. We\u2019re going to create an opportunity for people from the Indonesian industry, producers and broadcasters, to come and share what they\u2019re looking for and match them with people who are curious to go into the market. That\u2019s another attempt at being a bridge. You\u2019ll see Indonesia pop up in all our pillar events. The other common thread across all the events is VR. That\u2019s the new digital frontier. But more than just talking about technology, we really want to explore storytelling using VR. It\u2019s just another medium, another tool, for storytelling. So it\u2019s not so much about the geek bits of the tech, it\u2019s about how you create a stronger emotional connection with the audience. VR has that potential. And we\u2019re only at the start of learning and mastering the art of using this medium.<\/p>\n","protected":false},"excerpt":{"rendered":"

The assistant chief executive (industry development) discusses some of the IMDA\u2019s key activities as it works to make Singapore a hub for the Asian media business.<\/p>\n","protected":false},"author":290,"featured_media":4589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[921,597],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","tag-angeline-poh","tag-imda"],"yoast_head":"\nIMDA's Angeline Poh - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMDA's Angeline Poh - TVASIA\" \/>\n<meta property=\"og:description\" content=\"The assistant chief executive (industry development) discusses some of the IMDA\u2019s key activities as it works to make Singapore a hub for the Asian media business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-22T14:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-22T14:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/9-Angeline-Poh-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/\",\"name\":\"IMDA's Angeline Poh - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2017-11-22T14:00:16+00:00\",\"dateModified\":\"2017-11-22T14:15:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/angeline-poh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IMDA’s Angeline Poh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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