{"id":4434,"date":"2017-07-13T10:45:21","date_gmt":"2017-07-13T14:45:21","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/"},"modified":"2017-07-13T12:01:16","modified_gmt":"2017-07-13T16:01:16","slug":"axiata-iflix-expand-strategic-collaboration","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/","title":{"rendered":"Axiata &#038; iflix Expand Strategic Collaboration"},"content":{"rendered":"<p>Axiata Group Berhad has signed a non-binding Memorandum of Understanding relating to the expansion of its strategic collaboration with iflix to bring entertainment content to the telecom\u2019s customers in six countries.<\/p>\n<p>From two existing partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata\u2019s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangaldesh and Ncell in Nepal. Additionally, iflix and Axiata intend to jointly produce content specially created for Axiata\u2019s customers in the markets encompassed in the collaboration. All of Axiata\u2019s more than 125 million customers will be able to access iflix\u2019s service and library of local, regional and Western content utilizing Axiata\u2019s connectivity and technology across the region.<\/p>\n<p>Axiata\u2019s group chief strategy and marketing officer, Dominic Arena, commented, \u201cAxiata has always demonstrated a strong focus on customer experience and innovation as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms across the region. The expansion of our collaboration with iflix is a testament to that commitment. We are thrilled to make iflix\u2019s world-class service and content available to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka.\u201d<\/p>\n<p>iflix Group CEO Mark Britt added, \u201cWe are thrilled to strengthen our relationship with Axiata, one of Asia\u2019s largest telecommunications groups, and are humbled by their vote of confidence. We are committed to providing all Axiata customers with unlimited access to the world\u2019s best TV shows and movies through an exceptional user experience and unparalleled service, already enjoyed by Celcom and Dialog customers. Together with Axiata\u2019s highly innovative and award-winning Mobile Internet Fulfilment Exchange application platform and music service Yonder, we look forward to working with Axiata to further redefine media and entertainment for Axiata\u2019s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh and Nepal over the coming months.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Axiata Group Berhad has signed a non-binding Memorandum of Understanding relating to the expansion of its strategic collaboration with iflix to bring entertainment content to the telecom\u2019s customers in six countries.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[831,297],"class_list":["post-4434","post","type-post","status-publish","format-standard","","category-top-stories","tag-axiata-group-berhad","tag-iflix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Axiata &amp; iflix Expand Strategic Collaboration - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axiata &amp; iflix Expand Strategic Collaboration - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Axiata Group Berhad has signed a non-binding Memorandum of Understanding relating to the expansion of its strategic collaboration with iflix to bring entertainment content to the telecom\u2019s customers in six countries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T14:45:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-13T16:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/\",\"name\":\"Axiata & iflix Expand Strategic Collaboration - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2017-07-13T14:45:21+00:00\",\"dateModified\":\"2017-07-13T16:01:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/axiata-iflix-expand-strategic-collaboration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Axiata &#038; iflix Expand Strategic Collaboration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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