Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has launched an office in Mumbai and hired two executives.<\/p>\n
Arpit Agarwal has been appointed\u00a0director for India and the South Asian Association for Regional Cooperation (SAARC), working under Gary Pudney, the head of Keshet Asia. Mihir Karlekar becomes\u00a0senior sales manager for India and SAARC. The execs are charged with\u00a0increasing the volume of KI’s scripted and non-scripted formats being adapted in India\u00a0and finding local IP for international distribution. They will also co-develop with Indian creators and prepare for the establishment of a local production business in the future.<\/p>\n
Agarwal joins Keshet Asia from Bomanbridge Media, where he served as director of business development and sales for South Asia. Mihir Karlekar previously worked for LeEco as senior manager of content business development and strategic alliances.<\/p>\n
The\u00a0opening\u00a0of Keshet’s Mumbai office follows the launch of local versions of KI’s Prisoners of War<\/em> and Rising Star<\/em> in the country.<\/p>\n Pudney commented: \u201cIndia is a vibrant market in which we see huge potential. The success of Prisoners of War<\/em> and Rising Star<\/em> has demonstrated our catalog\u2019s ability to resonate with local viewers, but as well as selling more content into the region, we are equally keen to begin producing and acquiring IP. With Arpit and Mihir on board, we feel we have the right people in place to capitalize on our success and drive the business forward.\u201d<\/p>\n Agarwal added: \u201cKeshet International has made rapid inroads into the Indian market in the last year and I\u2019m hugely excited at the prospect of further expanding its footprint in the SAARC region\u2014home to over a billion eager TV viewers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Keshet Asia, the Hong Kong-based subsidiary of Keshet International (KI), has launched an office in Mumbai and hired two executives.<\/p>\n","protected":false},"author":479,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[764,765,766],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-arpit-agarwal","tag-keshet-asia","tag-mihir-karlekar"],"yoast_head":"\n