{"id":4235,"date":"2017-02-09T11:08:18","date_gmt":"2017-02-09T16:08:18","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/"},"modified":"2017-02-10T13:38:01","modified_gmt":"2017-02-10T18:38:01","slug":"new-mpa-reports-charts-trends-in-asian-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/","title":{"rendered":"New MPA Report Charts Trends in Asian Content"},"content":{"rendered":"

HONG KONG\/SINGAPORE: Vivek Couto, executive director of Media Partners Asia (MPA), gives World Screen Newsflash<\/em> some insights into the company\u2019s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.<\/p>\n

The Asia Video Content Dynamics report examines content trends on free, pay and OTT platforms in India, Korea, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Improving economies and changes in the distribution ecosystem are creating a more competitive landscape that is giving rise to a demand for better shows and innovative formats.<\/p>\n

The new report from MPA says that the Asian content production landscape is entering a new phase of growth, with Korea and Indonesia seen as bright spots while challenges are emerging in the busy Indian sector.<\/p>\n

In the markets surveyed, TV remains the dominant platform. However, \u201conline video is gaining traction,\u201d Couto tells World Screen<\/em>. \u201cLocal premium content\u2014which we largely define as Korean\u2014local movies and Hollywood movies and series are driving consumer engagement and traffic across SVOD networks.\u201d<\/p>\n

Couto mentions a staggering statistic given the youth of Asia\u2019s OTT sector: \u201cBy the end of this year, in Southeast Asia ex-Singapore, and excluding sports, OTT platforms will be spending 35 percent or 40 percent of what all the pay-TV platforms in those markets spend. The likes of iflix, Viu, Hooq and Netflix and some of the other smaller players are spending quite a bit of money.\u201d<\/p>\n

While some are competing for first windows on Asian shows, Hollywood movies are still mainly getting their first runs on premium channels and pay-TV operators. \u201cThis will likely change over time,\u201d MPA says.<\/p>\n

OTT investments in local content and originals are growing rapidly in India and building slowly in Southeast Asia.<\/p>\n

Free to air is still strong in the region, especially in Indonesia and the Philippines. \u201cBecause those markets have scalable local content, good pricing power and an emerging OTT\/SVOD value chain, they are probably still the most attractive content markets in Southeast Asia,\u201d Couto says.<\/p>\n

MPA says Korea has set the \u201cgold standard\u201d for Asian content production. In that competitive market, production costs are on the rise and profits are challenged. However, local rights owners have been able to make money by exploiting their content outside of Korea.<\/p>\n

Malaysia and the Philippines, where the local content sectors are heavily reliant on broadcasters\u2019 in-house teams, run the risk of stifling innovation and competition, MPA notes.<\/p>\n

Indonesia is seen as a healthy content production ecosystem, with a small number of big production houses often backed by the country\u2019s big TV groups. Production costs are low and the free-TV ad market is buoyant.<\/p>\n

India is facing challenges, with an abundance of third-party studios competing for slots on the numerous channels available in the market and squeezing margins to 15 percent and below. As a result, companies are left with little money to reinvest in content.<\/p>\n

Drama is the dominant genre in terms of local content viewership, though there are concerns about \u201cstale story lines,\u201d the report says. In India, local drama accounted for more than half of TV viewing in 2016. In Vietnam, that figure is about 46 percent. It\u2019s lower in Thailand (35 percent) and the Philippines (31 percent).<\/p>\n

Movies are also rating well on TV, particularly in countries like India, Indonesia and the Philippines that have strong domestic film sectors. Sports, still a key driver for pay TV, is dominated by the marquee events. \u201cMonetization for some local sports, such as football in Malaysia, still lags international franchises however, despite high ratings,\u201d MPA observes.<\/p>\n

Kids\u2019 programming is emerging as a growth opportunity, becoming a top pay-TV genre in Indonesia (50 percent audience share) and the Philippines (22 percent).<\/p>\n","protected":false},"excerpt":{"rendered":"

Vivek Couto, executive director of Media Partners Asia (MPA), gives insights into the company\u2019s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.<\/p>\n","protected":false},"author":290,"featured_media":4237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[710,269,131,719],"class_list":["post-4235","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-apos-2017","tag-media-partners-asia","tag-mpa","tag-vivek-couto"],"yoast_head":"\nNew MPA Report Charts Trends in Asian Content - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New MPA Report Charts Trends in Asian Content - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Vivek Couto, executive director of Media Partners Asia (MPA), gives insights into the company\u2019s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-09T16:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-10T18:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/02\/MPA-report-217.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/\",\"name\":\"New MPA Report Charts Trends in Asian Content - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2017-02-09T16:08:18+00:00\",\"dateModified\":\"2017-02-10T18:38:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/new-mpa-reports-charts-trends-in-asian-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New MPA Report Charts Trends in Asian Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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