{"id":4089,"date":"2016-11-02T12:13:54","date_gmt":"2016-11-02T16:13:54","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/casbaa-spotlight-hbo-asia\/"},"modified":"2016-11-02T13:45:03","modified_gmt":"2016-11-02T17:45:03","slug":"casbaa-spotlight-hbo-asia-3","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/casbaa-spotlight-hbo-asia-3\/","title":{"rendered":"CASBAA Spotlight: HBO Asia"},"content":{"rendered":"<p>MACAU: In addition to having deals with a number of Hollywood and independent studios, HBO Asia offers original programming produced exclusively for HBO viewers.<\/p>\n<p><em>Halfworlds<\/em>, for example, marks HBO Asia\u2019s first returning original series, with a second season coming at the end of this year. HBO Asia also recently unveiled its first-ever original drama out of Taiwan, <em>The Psychic<\/em>, debuting in early 2017. There are also brand-new HBO originals, including <em>Westworld<\/em>, inspired by the motion picture of the same name, and the Sarah Jessica Parker-led <em>Divorce<\/em>.<\/p>\n<p>Magdalene Ew, the head of marketing, creative and content at HBO Asia, says that to expand the reach of its originals and target new viewers, the channel offers sampling and free-viewing opportunities across digital, social and affiliate platforms. \u201cWe selectively adopt a \u2018social-first\u2019 approach, meaning exclusive content is first released on our social-media platforms,\u201d Ew adds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MACAU: In addition to having deals with a number of Hollywood and independent studios, HBO Asia offers original programming produced exclusively for HBO viewers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[158],"class_list":["post-4089","post","type-post","status-publish","format-standard","","category-top-stories","tag-hbo-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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