{"id":4068,"date":"2016-10-20T10:29:37","date_gmt":"2016-10-20T14:29:37","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/"},"modified":"2016-10-20T13:36:33","modified_gmt":"2016-10-20T17:36:33","slug":"mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/","title":{"rendered":"Mitsubishi Electric Asia On Board as Planet Earth II Broadcast Sponsor"},"content":{"rendered":"<p>SINGAPORE: Mitsubishi Electric Asia has signed on as the key broadcast sponsor for <em>Planet Earth II <\/em>in the region.<\/p>\n<p>Mitsubishi Electric Asia is also the inaugural sponsor on the BBC Earth channel in Asia. Shot in UHD, <em>Planet Earth II<\/em> is a sequel to the BBC\u2019s natural-history series <em>Planet Earth<\/em>. It is narrated by Sir David Attenborough. Mitsubishi Electric Asia\u2019s sponsorship will reach multiple consumer touch points via BBC Earth and<em> Planet Earth II<\/em> marketing channels, including on-air promotions, billboards, bumpers and program idents. Customized vignettes will showcase Mitsubishi Electric\u2019s products, as well as banner ads on the BBC Asia <em>Planet Earth II<\/em> microsite and in the new <em>BBC Earth<\/em> magazine.<\/p>\n<p>\u201cWe are very excited to be sponsoring\u00a0<em>Planet Earth II<\/em> on BBC Earth,\u201d said Shinji Sasaki, managing director of Mitsubishi Electric Asia. \u201cOur corporate statement \u2018Changes for the Better\u2019 reflects our drive to always seek improvement, and Mitsubishi Electric\u2019s environmental statement \u2018Eco Changes\u2019 represents our efforts to work together with our customers and partners to improve the global environment. These values fall in line with <em>Planet Earth II<\/em>, which will give viewers the ultimate portrait of the earth, and focuses on the habitats on land, bringing audiences an experience of what it is like to live in these great wildernesses on this amazing planet. This perfectly lines up with our belief and ethos that Eco Changes will protect and sustain our planet and all life for future generations to come.\u201d<\/p>\n<p>\u201cWe are elated that Mitsubishi Electric Asia has come on board,\u201d said Monty Ghai, the senior VP and general manager of Southeast Asia at BBC Worldwide. \u201cWhen <em>Planet Earth <\/em>came out a decade ago, it transformed how viewers saw their planet. It was the first natural-history series to be filmed in high definition, and it captivated a global audience of over half a billion people by giving them an unprecedented view of life on <em>Planet Earth<\/em>. And now we have <em>Planet Earth II <\/em>which promises to give viewers the most immersive wildlife documentary experience to date.\u201d<\/p>\n<p><em>Planet Earth II<\/em> will premiere exclusively on BBC Earth in Asia. In Asia, BBC Earth is available in Hong Kong, Indonesia, Malaysia, Mongolia, Singapore, South Korea, Taiwan, Vietnam and Thailand. In Singapore, it is also available on the BBC Player app to StarHub\u2019s pay-TV subscribers with the basic education tier to watch and download for up to 30 days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE: Mitsubishi Electric Asia has signed on as the key broadcast sponsor for Planet Earth II in the region.<\/p>\n","protected":false},"author":477,"featured_media":4069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[612,613,614,615],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-earth","tag-bbc-worldwide-singapore","tag-mitsubishi-electric-asia","tag-planet-earth-ii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitsubishi Electric Asia On Board as Planet Earth II Broadcast Sponsor - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitsubishi Electric Asia On Board as Planet Earth II Broadcast Sponsor - TVASIA\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE: Mitsubishi Electric Asia has signed on as the key broadcast sponsor for Planet Earth II in the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T14:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-20T17:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2015\/09\/Planet-Earth-II-BBCWW-1016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/\",\"name\":\"Mitsubishi Electric Asia On Board as Planet Earth II Broadcast Sponsor - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2016-10-20T14:29:37+00:00\",\"dateModified\":\"2016-10-20T17:36:33+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mitsubishi-electric-asia-on-board-as-planet-earth-ii-broadcast-sponsor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitsubishi Electric Asia On Board as Planet Earth II Broadcast Sponsor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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