{"id":3995,"date":"2016-08-08T12:03:08","date_gmt":"2016-08-08T16:03:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/channel-v-becomes-youth-music-channel\/"},"modified":"2016-08-08T13:55:10","modified_gmt":"2016-08-08T17:55:10","slug":"channel-v-becomes-youth-music-channel","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/channel-v-becomes-youth-music-channel\/","title":{"rendered":"STAR India’s Channel V Becomes Youth Music Network"},"content":{"rendered":"

MUMBAI: Channel V, part of 21st Century Fox’s STAR India portfolio, has transformed into a 24-hour music network\u00a0for young Indian viewers.<\/p>\n

The channel’s new content will feature music videos that are both musically and visually appealing. The programming\u00a0will be presented in a clutter-free environment that is meant to create a high-quality viewing experience. The network\u00a0will feature an origami-inspired logo with bold, vibrant and simple packaging. It will launch a 360-degree marketing campaign across key cities on digital platforms as well as television, radio and outdoor\u00a0sites.<\/p>\n

Hemal Jhaveri, the general manager and executive VP of Channel V, Star Gold, Movies OK & Utsav movies, commented: \u201cChannel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. [Over the] last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”<\/p>\n","protected":false},"excerpt":{"rendered":"

MUMBAI: Channel V, part of 21st Century Fox’s STAR India portfolio, has transformed into a 24-hour music network for young Indian viewers.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[545,156],"class_list":["post-3995","post","type-post","status-publish","format-standard","","category-top-stories","tag-channel-v","tag-star-india"],"yoast_head":"\nSTAR India's Channel V Becomes Youth Music Network - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/channel-v-becomes-youth-music-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STAR India's Channel V Becomes Youth Music Network - 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