{"id":3905,"date":"2016-05-31T11:25:42","date_gmt":"2016-05-31T15:25:42","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/"},"modified":"2016-05-31T17:15:31","modified_gmt":"2016-05-31T17:15:31","slug":"toggle-releases-hbbtv-service-in-asia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/","title":{"rendered":"Toggle Releases HbbTV Service in Asia"},"content":{"rendered":"<p>SINGAPORE: Mediacorp\u2019s bilingual OTT service Toggle has launched the new service Toggle Red Button, billed as the first use of hybrid broadcast broadband TV (HbbTV) in Asia.<\/p>\n<p>The service brings together live broadcast TV and Toggle\u2019s vast catalogue of VOD services into a single environment. Users will gain direct access to Toggle\u2019s library of programs while watching Mediacorp\u2019s free-to-air TV channels, all on one screen. In addition, users no longer need to use recording devices or set-top boxes, as they can watch them on catch-up through the Toggle menu in the TV environment.<\/p>\n<p>The technology rides on Mediacorp\u2019s Digital TV (DVB-T2) network, combining broadcast with broadband TV. The service is delivered via HbbTV-enabled smart TVs that are certified for the Toggle Red Button service.<\/p>\n<p>HbbTV technology has been deployed across Europe, Australia and New Zealand. The service was developed in partnership with Finland-based HbbTV solution provider Sofia Digital.<\/p>\n<p>Anil Nihalani, the head of connected media at Mediacorp, said: \u201cWe are delighted to bring the Toggle Red Button service to our consumers. The service provides direct access to great entertainment on Toggle within the free-to-air TV-viewing experience simply by pressing the red button on the TV remote control, without the need to switch to different sources and apps.\u201d<\/p>\n<p>Nihalani added: \u201cThis is just the beginning of a range of new features we have planned for the service. Our consumers can look forward to new content and a new level of interactivity. Advertisers can also look forward to innovations in reaching their customers such as addressable TV features and transaction capabilities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE: Mediacorp\u2019s bilingual OTT service Toggle has launched the new service Toggle Red Button, billed as the first use of hybrid broadcast broadband TV (HbbTV) in Asia.<\/p>\n","protected":false},"author":291,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[475,236,476],"class_list":["post-3905","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hbbtv","tag-toggle","tag-toggle-red-button"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toggle Releases HbbTV Service in Asia - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toggle Releases HbbTV Service in Asia - TVASIA\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE: Mediacorp\u2019s bilingual OTT service Toggle has launched the new service Toggle Red Button, billed as the first use of hybrid broadcast broadband TV (HbbTV) in Asia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-31T15:25:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-31T17:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2015\/09\/MediaCorp-01-On-Now.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/\",\"name\":\"Toggle Releases HbbTV Service in Asia - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2016-05-31T15:25:42+00:00\",\"dateModified\":\"2016-05-31T17:15:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/toggle-releases-hbbtv-service-in-asia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toggle Releases HbbTV Service in Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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