{"id":3897,"date":"2016-05-25T10:37:47","date_gmt":"2016-05-25T14:37:47","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/star-utsav-movies-channel-to-bow-this-month\/"},"modified":"2016-05-25T10:37:47","modified_gmt":"2016-05-25T14:37:47","slug":"star-utsav-movies-channel-to-bow-this-month","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/star-utsav-movies-channel-to-bow-this-month\/","title":{"rendered":"Star Utsav Movies Channel to Bow This Month"},"content":{"rendered":"<p>MUMBAI: Star India has set a May 28 launch date for its new free-to-air Hindi movies channel Star Utsav Movies, targeting the rural market.<\/p>\n<p>Star Utsav Movies is being billed as India&#8217;s first &#8220;truly rural&#8221; Hindi movie channel. The network has been designed with the rural viewer in mind, following research about the entertainment needs of the group.<\/p>\n<p>\u201cThe rural markets are the last important frontier and we believe Star Utsav Movies will empower both the consumers and advertisers alike,\u201d said Hemal Jhaveri, the general manager of Star Gold, Movies OK, Star GOLD HD and Star Utsav Movies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: Star India has set a May 28 launch date for its new free-to-air Hindi movies channel Star Utsav Movies, targeting the rural market.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[156,469],"class_list":["post-3897","post","type-post","status-publish","format-standard","","category-top-stories","tag-star-india","tag-star-utsav-movies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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