{"id":3884,"date":"2016-05-13T10:53:52","date_gmt":"2016-05-13T14:53:52","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/"},"modified":"2016-05-13T13:11:11","modified_gmt":"2016-05-13T17:11:11","slug":"aussie-broadcasters-form-think-tv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/","title":{"rendered":"Aussie Broadcasters Form Think TV"},"content":{"rendered":"

SYDNEY: Free-to-air and pay-TV broadcasters in Australia have aligned to establish the new independent research and marketing group Think TV.<\/p>\n

This is the first time that the two television sectors have come together under a new industry body to promote TV\u2019s scale and effectiveness for advertisers across all screens. Think TV will lead a collective effort from broadcasters to demonstrate how TV advertising in broadcast quality content environments remains “profoundly effective” and the “clear leader” among all media channels in terms of advertising impact and return-on-investment. Think TV will also lead research programs that will underpin the effectiveness of broadcast television for advertisers across linear and digital channels.<\/p>\n

\u201cThink TV is without doubt the most potent and collaborative initiative that television broadcasters have developed in 20 years,\u201d said Think TV\u2019s inaugural chairman, Russel Howcroft.<\/p>\n

\u201cMuch industry debate follows the \u2018ping pong\u2019 shifts in digital media with many assumptions then linked to television\u2019s impending doom, assumptions which are fundamentally flawed. There is an urgent need to clarify for advertisers conflicting and confusing digital measurement claims and misinformation about the impact of advertising in many digital channels,\u201d he said. \u201cIt\u2019s hardly new news but advertising in broadcast viewing environments\u2014linear and digital television\u2014remains amazingly resilient, effective and brand safe. Television is not going anywhere, it\u2019s broadcasting everywhere.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY: Free-to-air and pay-TV broadcasters in Australia have aligned to establish the new independent research and marketing group Think TV.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[457],"class_list":["post-3884","post","type-post","status-publish","format-standard","","category-top-stories","tag-think-tv"],"yoast_head":"\nAussie Broadcasters Form Think TV - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aussie Broadcasters Form Think TV - TVASIA\" \/>\n<meta property=\"og:description\" content=\"SYDNEY: Free-to-air and pay-TV broadcasters in Australia have aligned to establish the new independent research and marketing group Think TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-13T14:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-13T17:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/aussie-broadcasters-form-think-tv\/\",\"name\":\"Aussie Broadcasters Form Think TV - 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