{"id":3879,"date":"2016-05-06T11:36:08","date_gmt":"2016-05-06T15:36:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/"},"modified":"2016-05-06T13:19:13","modified_gmt":"2016-05-06T17:19:13","slug":"the-simpsons-store-launches-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/","title":{"rendered":"The Simpsons Store Launches in China"},"content":{"rendered":"<p>BEIJING: The world&#8217;s first-ever store based on the long-running animated hit <em>The Simpsons<\/em> has opened in Beijing&#8217;s Taikooli Sanlitun shopping center.<\/p>\n<p>Offering more than 125 specially curated items, The Simpsons store\u00a0features never-before-available branded apparel, bags, head gear and accessories. Customers enter through a Bart Simpson silhouette;\u00a0in the middle of the store, there is a customized art installation. The dressing rooms have\u00a0a minimalist color block breakdown of the characters, which are brought to life by the execution of\u00a0lighting elements. The overall decorative design details the characters&#8217; features and layers the store area into distinguished sections, each of which showcases\u00a0a specialty merchandise range.<\/p>\n<p>Jeffrey Godsick, the president of 20th Century Fox Consumer Products, stated: \u201cWe are delighted with the rapidly growing enthusiasm for <em>The Simpsons<\/em> brand across the Asia-Pacific region. No matter the customer\u2014a family, a high-end shopper or a fashionista\u2014The Simpsons store in Beijing offers that unique consumer engagement with one of the world\u2019s most celebrated properties. The development of this one-of-a-kind retail environment has been a true collaborative effort between 20th Century Fox Consumer Products, Her-Chain and Gracie Films [Production]; we look forward to launching future stores for <em>The Simpsons<\/em> together.\u201d<\/p>\n<p>Yoyo You, the general manager of Her-Chain, added: \u201cThe Simpsons store will offer a diversified range of smart designed products. The store possesses the fully-owned licensing rights to co-produce all ranges of products. It is targeted to meet the intense and popular demands among consumers and <em>The Simpsons<\/em>\u2019 fans. The Simpsons store will continue to provide the infinite surprises and fashionable merchandise iconic to the brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEIJING: The world&#8217;s first-ever store based on the long-running animated hit The Simpsons has opened in Beijing&#8217;s Taikooli Sanlitun shopping center.<\/p>\n","protected":false},"author":479,"featured_media":3880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[449,450,451,452,453],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-20th-century-fox-television","tag-fox","tag-gracie-films-production","tag-taikooli-sanlitun","tag-the-simpsons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Simpsons Store Launches in China - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Simpsons Store Launches in China - TVASIA\" \/>\n<meta property=\"og:description\" content=\"BEIJING: The world&#039;s first-ever store based on the long-running animated hit The Simpsons has opened in Beijing&#039;s Taikooli Sanlitun shopping center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-06T15:36:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-06T17:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2015\/09\/The-Simpsons-store-516.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/the-simpsons-store-launches-in-china\/\",\"name\":\"The Simpsons Store Launches in China - 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