{"id":3796,"date":"2016-03-30T11:02:45","date_gmt":"2016-03-30T15:02:45","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/"},"modified":"2016-03-30T15:58:47","modified_gmt":"2016-03-30T19:58:47","slug":"fremantlemedia-india-preps-first-web-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/","title":{"rendered":"FremantleMedia India Preps First Web Series"},"content":{"rendered":"<p>MUMBAI: FremantleMedia India is launching its first-ever web series with <em>Confessions: It\u2019s Complicated<\/em>, slated to premiere on Facebook this April.<\/p>\n<p>The scripted show follows three twentysomething women\u00a0navigating life after college. Hailing from different parts of the country, they find themselves working and living together in Mumbai. The three leading characters will continue to tell their stories outside of the series on social media platforms where they will interact with the audience. The e-commerce site Myntra is sponsoring the show.<\/p>\n<p>\u201cWe at FremantleMedia strive to develop new formats and explore innovative ways to integrate non-traditional platforms,&#8221; said Vidyuth Bhandary, business head at FremantleMedia India. &#8220;<em>Confessions: It\u2019s Complicated<\/em> is a unique web series that integrates social media to offer a novel digital program for audiences that are looking for socially relevant, contemporary and fun entertainment.&#8221;<\/p>\n<p>Ron Crasto, FremantleMedia India\u2019s senior VP of branded entertainment and digital partnership, noted, \u201cWe are thrilled to have brought Facebook and Myntra together with our creatives at FremantleMedia India to bring this project to life. We want to be at the forefront of digital content production and storytelling. This innovative series will delight audiences and deliver great results for all stakeholders.\u201d<\/p>\n<p>Myntra\u2019s CMO and head of international brands, Gunjan Soni, commented, &#8220;We see digital and storytelling as a powerful way to engage with young people. <em>Confessions<\/em> celebrates independent young women and hence is close to our beliefs. We hope the viewers will also enjoy the shoppable styles the protagonists will be wearing!\u2019&#8217;<\/p>\n<p>Manish Aggarwal, VP of marketing and head of monetization at Myntra, said, &#8220;A large part of our target audience are Millennials and they spend considerable amount of time on social media. With FremantleMedia and <em>Confessions<\/em> we found an interesting way to reach out to our audiences and connect with them through India\u2019s first interactive web series. The banter, the camaraderie and series of emotions are very relevant to our core target audience, it will be interesting to see how the three young girls experiment with freedom and fashion and the choices they make to stay afloat in the maximum city.\u201d<\/p>\n<p>The series premieres April 4, with new episodes made available on Mondays, Wednesdays and Fridays. They will be exclusive to Facebook for the first four hours and will then roll out on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: FremantleMedia India is launching its first-ever web series with Confessions: It\u2019s Complicated, slated to premiere on Facebook this April.<\/p>\n","protected":false},"author":290,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[338,339],"class_list":["post-3796","post","type-post","status-publish","format-standard","","category-top-stories","tag-confessions","tag-fremantlemedia-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FremantleMedia India Preps First Web Series - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FremantleMedia India Preps First Web Series - TVASIA\" \/>\n<meta property=\"og:description\" content=\"MUMBAI: FremantleMedia India is launching its first-ever web series with Confessions: It\u2019s Complicated, slated to premiere on Facebook this April.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-30T15:02:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-30T19:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/\",\"name\":\"FremantleMedia India Preps First Web Series - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2016-03-30T15:02:45+00:00\",\"dateModified\":\"2016-03-30T19:58:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/fremantlemedia-india-preps-first-web-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FremantleMedia India Preps First Web Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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