{"id":3761,"date":"2016-02-24T10:07:42","date_gmt":"2016-02-24T15:07:42","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/new-channel-for-viacom18-in-india\/"},"modified":"2016-02-24T14:06:01","modified_gmt":"2016-02-24T19:06:01","slug":"viacom18-preps-indian-movie-network","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/","title":{"rendered":"Viacom18 Preps Indian Movie Network"},"content":{"rendered":"<p>MUMBAI: Viacom18 is launching a brand-new channel offering in India, Rishtey CINEPLEX, devoted to Hindi-language movies.<\/p>\n<p>A joint venture of Viacom and Network18, Viacom18 operates a range of networks in India, including the flagship COLORS, Rishtey, a slew of regional services and the English-language channel COLORS Infinity.<\/p>\n<p>Rishtey CINEPLEX has amassed a lineup that includes <em>Bajirao Mastani<\/em>, <em>Airlift<\/em> and<em> Pyaar Ka Punchnama 2<\/em> and the upcoming Bollywood releases <em>Force2<\/em>, <em>Kapoor and Sons<\/em> and\u00a0<em>Ae Dil Hai Mushkil. <\/em>The service will also tap into Viacom18&#8217;s library of features.<em><br \/>\n<\/em><\/p>\n<p>\u201cWith the launch of Rishtey CINEPLEX, we are entering the large Hindi movie genre, thereby filing a pivotal white space and offering a holistic Hindi entertainment ecosystem from our stable,&#8221; said\u00a0Sudhanshu Vats, group CEO at Viacom18. &#8220;At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey CINEPLEX is a key milestone in that journey.&#8221;<\/p>\n<p>He added, \u201cThe movie channel will bolster the networks&#8217; reach across India and help us dial-up our engagement levels with our viewers. Rishtey CINEPLEX will also enable us to offer 360-degree value to our advertisers, creating more opportunities for on-air promotions [and] enabling optimization of ad inventory across the network.\u201d<\/p>\n<p>Raj Nayak, CEO of COLORS and Rishtey, noted, \u201cWe have scripted a great success story for the brand COLORS with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to the brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey CINEPLEX that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey CINEPLEX.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: Viacom18 is launching a brand-new channel offering in India, Rishtey CINEPLEX, devoted to Hindi-language movies.<\/p>\n","protected":false},"author":290,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[279,280,281,282],"class_list":["post-3761","post","type-post","status-publish","format-standard","","category-top-stories","tag-colors","tag-rishtey","tag-viacom","tag-viacom18"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viacom18 Preps Indian Movie Network - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viacom18 Preps Indian Movie Network - TVASIA\" \/>\n<meta property=\"og:description\" content=\"MUMBAI: Viacom18 is launching a brand-new channel offering in India, Rishtey CINEPLEX, devoted to Hindi-language movies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T15:07:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-24T19:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/\",\"name\":\"Viacom18 Preps Indian Movie Network - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2016-02-24T15:07:42+00:00\",\"dateModified\":\"2016-02-24T19:06:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/viacom18-preps-indian-movie-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viacom18 Preps Indian Movie Network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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