SINGAPORE: ATF attendees can meet with The RightsXchange (TRX) to learn more about the global trading platform for secondary television and online video rights.<\/p>\n
\u201cTV and online video rights have been traded the same way for decades,\u201d says CEO Matthew Frank. \u201cIt\u2019s a slow and laborious process resulting in many deals taking an unacceptably long time to conclude. Our belief is that by using proven market technology and building an online trading platform, we will bring a much-needed efficiency to the market that will benefit both buyers and sellers.\u201d<\/p>\n
Frank continues, \u201cWhat TRX brings to the market are much faster and efficient transactions, as well as an aggregated site that allows all buyers to find and bid for content from many distributors in one place. It gives sellers the ability to quickly and easily exploit all the value in their catalogues.\u201d<\/p>\n
\u201cTRX allows distributors to not only exploit all of their catalogue at once, but also reach many more buyers and transact with them quickly, efficiently and cost-effectively,\u201d adds Frank.<\/p>\n","protected":false},"excerpt":{"rendered":"
SINGAPORE: ATF attendees can meet with The RightsXchange (TRX) to learn more about the global trading platform for secondary television and online video rights. \u201cTV and online video rights have been traded the same way for decades,\u201d says CEO Matthew Frank. \u201cIt\u2019s a slow and laborious process resulting in many deals taking an unacceptably long …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[174,175],"class_list":["post-3656","post","type-post","status-publish","format-standard","","category-top-stories","tag-the-rightsxchange","tag-trx"],"yoast_head":"\n