{"id":3608,"date":"2015-11-03T00:00:00","date_gmt":"2015-11-03T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2015\/11\/03\/sony-rebrand-for-multi-screen-media\/"},"modified":"2016-01-28T17:30:41","modified_gmt":"2016-01-28T22:30:41","slug":"sony-rebrand-for-multi-screen-media","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/sony-rebrand-for-multi-screen-media\/","title":{"rendered":"Sony Rebrand for Multi Screen Media"},"content":{"rendered":"<p>MUMBAI: Multi Screen Media (MSM), which operates a portfolio of channels in India, has rebranded as Sony Pictures Networks.<\/p>\n<p>The move comes as MSM marks its 20th anniversary in the Indian television business. Its portfolio today consists of the Hindi-language entertainment service Sony Entertainment Television (SET), the movie networks MAX and MAX 2 and the family comedy entertainment channel SAB, plus PIX for English-language movies, the Indian feed of AXN, AATH for Bangla movies, MIX for music, SIX for sports and other channels.<\/p>\n<p>Andy Kaplan, president of worldwide networks for Sony Pictures Television (SPT), said:\u00a0 \u201cOur channels in India represent an important part of Sony Pictures Television\u2019s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it\u2019s only fitting that these networks be branded as part of our Sony family.\u00a0 Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.\u201d<\/p>\n<p>NP Singh, the CEO of SPN, added: \u201cAs MSM, we\u2019ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while <em>Kaun Banega Crorepati<\/em> and <em>Dus Ka Dum<\/em> created new waves in television gaming, and <em>Boogie <\/em><em>Woogie<\/em> and <em>Indian Idol<\/em> brought the commoner\u2019s talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing SAB\u2014an out-and-out family humor channel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: Multi Screen Media (MSM), which operates a portfolio of channels in India, has rebranded as Sony Pictures Networks. The move comes as MSM marks its 20th anniversary in the Indian television business. Its portfolio today consists of the Hindi-language entertainment service Sony Entertainment Television (SET), the movie networks MAX and MAX 2 and the &hellip;<\/p>\n","protected":false},"author":290,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[226,225,229,228,227,230],"class_list":["post-3608","post","type-post","status-publish","format-standard","","category-top-stories","tag-msm","tag-multi-screen-media","tag-set","tag-sony-entertainment-television","tag-sony-pictures-networks","tag-sony-pictures-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Rebrand for Multi Screen Media<\/title>\n<meta name=\"description\" content=\"Sony Rebrand for Multi Screen Media. 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