{"id":3485,"date":"2015-07-15T00:00:00","date_gmt":"2015-07-15T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2015\/07\/15\/new-family-feud-brand-extensions-in-oz\/"},"modified":"2015-07-15T00:00:00","modified_gmt":"2015-07-15T00:00:00","slug":"new-family-feud-brand-extensions-in-oz","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/new-family-feud-brand-extensions-in-oz\/","title":{"rendered":"New Family Feud Brand Extensions in Oz"},"content":{"rendered":"<p>\n\tSYDNEY: FremantleMedia Australia has signed two new deals for <em>Family Feud <\/em>that see the brand extended into puzzle books and instant lottery scratch tickets.<\/p>\n<p>\n\tThrough a publishing deal with Bauer Media Books, <em>Family Feud <\/em>will be available as Word Hunt books, sold in newsagents and bookstores in Australia starting in November. A deal with Scientific Games Products Australia will see the creation of <em>Family Feud<\/em>-branded instant lottery scratch tickets. The first Australian lottery to release the <em>Family Feud <\/em>game will be Lotterywest in Western Australia under the Scratch&rsquo;n&rsquo;Win brand.<\/p>\n<p>\n\t&ldquo;Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,&rdquo; said Zara Curtis, the director of brand partnerships at FremantleMedia Australia. &ldquo;We are delighted at the brand&rsquo;s on-going success and we&rsquo;re looking forward to continuing the rollout of our commercial brand strategy to amplify <em>Family Feud <\/em>and put it into the hands of fans.&rdquo;<\/p>\n<p>\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY: FremantleMedia Australia has signed two new deals for Family Feud that see the brand extended into puzzle books and instant lottery scratch tickets. Through a publishing deal with Bauer Media Books, Family Feud will be available as Word Hunt books, sold in newsagents and bookstores in Australia starting in November. A deal with Scientific &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3485","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Family Feud Brand Extensions in Oz<\/title>\n<meta name=\"description\" content=\"New Family Feud Brand Extensions in Oz . SYDNEY, July 15: FremantleMedia Australia has signed two new deals for Family Feud that see the brand extended into puzzle books and instant lottery scratch tickets. . 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