{"id":3371,"date":"2015-03-23T00:00:00","date_gmt":"2015-03-23T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2015\/03\/23\/integrated-marketing-campaign-planned-for-asias-next-top-model\/"},"modified":"2015-03-23T00:00:00","modified_gmt":"2015-03-23T00:00:00","slug":"integrated-marketing-campaign-planned-for-asias-next-top-model","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/integrated-marketing-campaign-planned-for-asias-next-top-model\/","title":{"rendered":"Integrated Marketing Campaign Planned for Asia&#8217;s Next Top Model"},"content":{"rendered":"<p>\n\tHONG KONG: FOX International Channels will be providing integrated marketing opportunities for brands such as TRESemm&eacute;, Close Up, Subaru and Zalora during the third season of <em>Asia&rsquo;s Next Top Model<\/em>.<\/p>\n<p>\n\tThe competition show&rsquo;s latest run premieres on StarWorld on March 25. This season, a new panel of judges will guide 14 hand-picked aspiring models through a rigorous modeling boot camp. The four brands will be featured on the show&rsquo;s opening credits, active and passive brand segments, and a sponsors&rsquo; website. TRESemm&eacute;, Close Up, Subaru and Zalora will also have vignettes, call-to-action spots, billboards and bumpers to select from to tailor to their respective branding needs.<\/p>\n<p>\n\tAdditionally, the winner of <em>Asia&rsquo;s Next Top Model<\/em> will be named the 2015 Face of TRESemm&eacute; in Southeast Asia and the Face of Zalora, as well as awarded a brand-new Subaru XV STI. The Top Model will also be given a cover and fashion spread in <em>Harper&rsquo;s Bazaar Singapore<\/em>. Each sponsor will also have dedicated episodes on season three of <em>Asia&rsquo;s Next Top Model<\/em> where they will field guests or consultants who will attempt to help the models develop in specific aspects of their modeling careers.<\/p>\n<p>\n\t&ldquo;Subaru is excited to be back for the third cycle of <em>Asia&rsquo;s Next Top Model<\/em>,&rdquo; said Glenn Tan, the executive director of Tan Chong International Limited. &ldquo;The past two seasons of <em>Asia&rsquo;s Next Top Model<\/em> has proven to be very popular with audiences, and it has been a great platform for us to showcase our stylish and fun Subaru cars, and further strengthen Subaru&rsquo;s appeal in Asia.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONG KONG: FOX International Channels will be providing integrated marketing opportunities for brands such as TRESemm&eacute;, Close Up, Subaru and Zalora during the third season of Asia&rsquo;s Next Top Model. The competition show&rsquo;s latest run premieres on StarWorld on March 25. This season, a new panel of judges will guide 14 hand-picked aspiring models through &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3371","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrated Marketing Campaign Planned for Asia&#039;s Next Top Model<\/title>\n<meta name=\"description\" content=\"Integrated Marketing Campaign Planned for Asia&#039;s Next Top Model. HONG KONG, March 23: FOX International Channels will be providing integrated marketing opportunities for brands such as TRESemm\u00c3\u00a9, Close Up, Subaru and Zalora during the third season of Asia\u00e2\u0080\u0099s Next Top Model.. Author - Joel Marino\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/integrated-marketing-campaign-planned-for-asias-next-top-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Marketing Campaign Planned for Asia&#039;s Next Top Model\" \/>\n<meta property=\"og:description\" content=\"Integrated Marketing Campaign Planned for Asia&#039;s Next Top Model. HONG KONG, March 23: FOX International Channels will be providing integrated marketing opportunities for brands such as TRESemm\u00c3\u00a9, Close Up, Subaru and Zalora during the third season of Asia\u00e2\u0080\u0099s Next Top Model.. 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