{"id":3276,"date":"2014-12-09T00:00:00","date_gmt":"2014-12-09T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2014\/12\/09\/iqiyi-looks-to-ramp-up-originals-slate\/"},"modified":"2014-12-09T00:00:00","modified_gmt":"2014-12-09T00:00:00","slug":"iqiyi-looks-to-ramp-up-originals-slate","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/","title":{"rendered":"iQIYI Looks to Ramp Up Originals Slate"},"content":{"rendered":"<p>\n\tSINGAPORE: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told <em>World Screen<\/em>&nbsp;at Asia TV Forum in Singapore today.<\/p>\n<p>\n\tDong delivered a keynote address at ATF&rsquo;s pre-market conference this morning. During his session he discussed the consolidation in China&rsquo;s video streaming market, which includes Baidu&rsquo;s acquisition of PPS in 2013. PPS and iQIYI now operate as separate brands under Baidu ownership, but they have consolidated their back-end, management, sales and content systems.<\/p>\n<p>\n\tiQIYI, reaching some 100 million viewers a day, mainly targets viewers in their 20s and early 30s with its acquired and original slate. By the end of the year the platform will have produced about 13 online programs; it is looking to more than double that to 30 or more in 2015. To enable that effort, the platform has aligned with numerous production companies in China, Dong told <em>World Screen <\/em>following his session. The company has also set aside a considerable budget for Hollywood feature films. Dong has his eye on a diverse array of titles. &ldquo;Blockbuster or independent is not the main concern,&rdquo; Dong says on what he&rsquo;s looking to buy, &ldquo;as long as they target the younger generation.&rdquo;<\/p>\n<p>\n\tHe is also open to format acquisitions, but they have to be titles that can be easily adaptable to Chinese tastes.<\/p>\n<p>\n\tIn China&rsquo;s competitive video streaming landscape, Dong believes that iQIYI benefits greatly from Baidu&rsquo;s ownership stake in the platform, as well as its own data analysis capabilities that allow it to understand what its viewers are looking for.<\/p>\n<p>\n\tLooking ahead, he expects to see continued gains in smartphone and tablet viewing, and he anticipates further consolidation in China&rsquo;s streaming market.<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen&nbsp;at Asia TV Forum in Singapore today. Dong delivered a keynote address at ATF&rsquo;s pre-market conference this morning. During his session he &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3276","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iQIYI Looks to Ramp Up Originals Slate<\/title>\n<meta name=\"description\" content=\"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iQIYI Looks to Ramp Up Originals Slate\" \/>\n<meta property=\"og:description\" content=\"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-09T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/\",\"name\":\"iQIYI Looks to Ramp Up Originals Slate\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2014-12-09T00:00:00+00:00\",\"dateModified\":\"2014-12-09T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iQIYI Looks to Ramp Up Originals Slate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iQIYI Looks to Ramp Up Originals Slate","description":"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/","og_locale":"en_US","og_type":"article","og_title":"iQIYI Looks to Ramp Up Originals Slate","og_description":"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani","og_url":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/","og_site_name":"TVASIA","article_published_time":"2014-12-09T00:00:00+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/","url":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/","name":"iQIYI Looks to Ramp Up Originals Slate","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvasia\/#website"},"datePublished":"2014-12-09T00:00:00+00:00","dateModified":"2014-12-09T00:00:00+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"description":"iQIYI Looks to Ramp Up Originals Slate. SINGAPORE, December 9: Baidu-owned Chinese streaming platform iQIYI plans to produce 30 or more original series in 2015, setting aside a 50 million RMB ($8.1 million) production budget, chief content officer Ma Dong told World Screen Newsflash at Asia TV Forum in Singapore today.. Author - Mansha Daswani","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvasia\/iqiyi-looks-to-ramp-up-originals-slate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvasia\/"},{"@type":"ListItem","position":2,"name":"iQIYI Looks to Ramp Up Originals Slate"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvasia\/#website","url":"https:\/\/worldscreen.com\/tvasia\/","name":"TVASIA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvasia\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/3276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/comments?post=3276"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/3276\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media?parent=3276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/categories?post=3276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/tags?post=3276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}