{"id":2658,"date":"2012-12-03T00:00:00","date_gmt":"2012-12-03T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/12\/03\/sri-kamaruddin-siaraf\/"},"modified":"2012-12-03T00:00:00","modified_gmt":"2012-12-03T00:00:00","slug":"sri-kamaruddin-siaraf","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/sri-kamaruddin-siaraf\/","title":{"rendered":"Sri Kamaruddin Siaraf"},"content":{"rendered":"<p><em><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" vspace=\"4\" hspace=\"4\" height=\"251\" align=\"left\" src=\"http:\/\/worldscreen.com\/img\/content\/Dato-Sri-Kamaruddin-Siaraf3.jpg\" alt=\"\" \/><\/span><\/span><\/em><em><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Over  the last few years, the government-backed National Film Development  Corporation Malaysia, better known as FINAS, has been steadily  increasing its presence at international markets like MIPTV and MIPCOM.  With a string of local initiatives, the organization, together with  other agencies under the Ministry of Information, Communications and  Culture, has been helping to raise the profile of Malaysia as a key  media hub in the region. Most recently, the organization announced the  Film in Malaysia scheme, which offers up tax rebates for local and  international producers filming in the country. Sri Kamaruddin Siaraf,  the secretary general of the Ministry of Information, Communications and  Culture, sees that initiative, and others, as central to the growth of  the local content industry. He tells <\/span><\/span><\/em><span style=\"font-size: small\"><span style=\"font-family: Verdana\">TV Asia Pacific<\/span><\/span><em><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> that Malaysia is following Korea&rsquo;s lead as it looks to position itself as producer of world-class content.<\/span><\/span><\/em><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><\/p>\n<p><strong>TV ASIA PACIFIC:<\/strong> What challenges are you experiencing as you seek to raise the profile of Malaysian content globally?<br \/>\n<strong>SIARAF:<\/strong> When we are trying to export our products to  the international market, we&rsquo;ve got to make sure the quality is world  class. This is the real problem. To come up with world-class production,  [the investment has to come] from the government as well as the  producer himself. As it is now, the producers are still asking, How much  can the government contribute? They should plan for [financing  high-quality productions] and get the investors. There is a limitation  to what the government can do. We need to educate our industry players  so that they can really progress in the future. That is one of the  challenges among the producers. We also need to know what the market  needs. What are the needs and wants of the international market? <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">We  are trying to emulate what Korea has done. Everywhere in the world now  knows about K-pop [Korean pop music]. We have a lot to offer to the  world.<\/p>\n<p><strong>TV ASIA PACIFIC: <\/strong>What have been the greatest achievements for the Malaysian content business in the last year?<br \/>\n<strong>SIARAF:<\/strong> The number of companies joining us [at  international markets like MIPCOM] is increasing. The second improvement  we have seen is in the number of companies who are sellers. The number  of people interested in the international market is increasing. This  year we have 200 titles ready for sale or co-production. Our catalogue  has very strong support and interest from international players.<\/p>\n<p><strong>TV ASIA PACIFIC: <\/strong>What qualities make Malaysia a good media capital for the Asia Pacific region?<br \/>\n<strong>SIARAF: <\/strong>As far as our intention to be a hub of media in  Asia, or the ASEAN region for that matter, we are moving towards that  by organizing a number of international events. We are organizing the  Kuala Lumpur Communications &amp; Creative Industry Mart next year. We  want to see the development of the media industry in Malaysia as well as  show the world what we have to offer to them in this area. We are  working together [with other ASEAN countries]. We are going to have a  co-production agreement with Singapore. We are inviting foreign partners  to invest in our shows. When they are investing, we hope that we can  give them some kind of rebate. [These are some of the] initiatives the  government has taken to ensure the development of the content industry  in Malaysia.<\/p>\n<p><strong>TV ASIA PACIFIC: <\/strong>How have you been investing in talent so that you have the human resources to produce world-class content?<br \/>\n<strong>SIARAF: <\/strong>Manpower definitely is a very important  ingredient to the success of any investment that we make. We have a  number of international universities producing graduates in the [media]  field. At the same time, there are master classes conducted by FINAS.  There&rsquo;s no point in having incentives if we have no manpower to manage  [the productions]. That&rsquo;s why we&rsquo;re continuing to do human-resource  development: courses, seminars. We are blessed with multiple languages  in Malaysia. English, Mandarin, Tamil. This is a real asset for the  development of the industry. <\/p>\n<p><strong>TV ASIA PACIFIC:<\/strong> What else can FINAS do to accelerate the growth of the Malaysian content sector?<br \/>\n<strong>SIARAF:<\/strong> Beside FINAS we have some other agencies&mdash;MDeC,  MCMC; the latest addition is MyCreative Ventures, whereby the government  allocates some funds, about $70 million, to fund creative content. We  feel it&rsquo;s very important to accelerate the growth of this content  industry.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last few years, the government-backed National Film Development Corporation Malaysia, better known as FINAS, has been steadily increasing its presence at international markets like MIPTV and MIPCOM. With a string of local initiatives, the organization, together with other agencies under the Ministry of Information, Communications and Culture, has been helping to raise the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-2658","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sri Kamaruddin Siaraf<\/title>\n<meta name=\"description\" content=\"Sri Kamaruddin Siaraf. Malaysia&#039;s secretary general of the Ministry of Information, Communications and Culture.. 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