{"id":2653,"date":"2012-12-03T00:00:00","date_gmt":"2012-12-03T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/12\/03\/atf-buyer-profile-mediacorpa%c2%80%c2%99s-joy-olby-tan-2\/"},"modified":"2012-12-03T00:00:00","modified_gmt":"2012-12-03T00:00:00","slug":"atf-buyer-profile-mediacorpa%c2%80%c2%99s-joy-olby-tan-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/atf-buyer-profile-mediacorpa%c2%80%c2%99s-joy-olby-tan-2\/","title":{"rendered":"ATF Buyer Profile: MediaCorp\u00e2\u0080\u0099s Joy Olby-Tan"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">PREMIUM: New-media rights and shortened windows are becoming increasingly important factors for the buying strategy at MediaCorp, according to Joy Olby Tan, VP of network acquisitions at Singapore&rsquo;s Channel 5.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>What have been some of your most successful acquisitions recently?<\/b><br \/>\nOur day and date telecast of <i>X Factor<\/i> and branded series such as <i>Grimm<\/i> and <i>Undercover Boss<\/i> have performed well. Our carriage of the London Olympics also created large channel buzz.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>How much do you buy annually?<\/b><br \/>\nChannel 5&rsquo;s content mix is predominantly acquired in nature, we buy over 2,000 hours annually. Channel 5 aims to provide the best curated mix of quality international English entertainment across all key genres (e.g. movies, drama, comedy, variety, entertainment, reality). The international sports content that we currently provide is event-programming in nature such as the multi-sports events.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>What do you look for in format concepts?<\/b><br \/>\nWe acquire formats which have strong brand values and relatability to the Singapore audience.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>Have your programming needs changed significantly over the past year?<\/b><br \/>\nWith the change in lifestyle of the viewers, we increasingly take a 360-degree approach in providing multi-faceted content across multiple touchpoints.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>What are some of the slots you currently need to fill?<\/b><br \/>\nThe primary need has been and continues to be prime-time slots. We are also open to working out any new win-win content business models, especially in non-primetime.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><b>Are there particular types of shows you&#8217;re eyeing at Asia TV Forum?<\/b><br \/>\nOur focus remains firmly on quality content. Any content with day\/date or short windows from original telecast will be prioritized over others that have long untenable holdbacks. In this digital age, we also want programs which are able to provide content across multiple platforms.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">                                                          <br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PREMIUM: New-media rights and shortened windows are becoming increasingly important factors for the buying strategy at MediaCorp, according to Joy Olby Tan, VP of network acquisitions at Singapore&rsquo;s Channel 5. What have been some of your most successful acquisitions recently? Our day and date telecast of X Factor and branded series such as Grimm and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2653","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATF Buyer Profile: MediaCorp\u00e2\u0080\u0099s Joy Olby-Tan<\/title>\n<meta name=\"description\" content=\"ATF Buyer Profile: MediaCorp\u00e2\u0080\u0099s Joy Olby-Tan. PREMIUM, December 3: New-media rights and shortened windows are becoming increasingly important factors for the buying strategy at MediaCorp, according to Joy Olby Tan, VP of network acquisitions at Singapore\u00e2\u0080\u0099s Channel 5.. 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