{"id":2634,"date":"2012-11-21T00:00:00","date_gmt":"2012-11-21T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/11\/21\/casbaa-tv-upfronts-makes-stop-in-the-philippines\/"},"modified":"2012-11-21T00:00:00","modified_gmt":"2012-11-21T00:00:00","slug":"casbaa-tv-upfronts-makes-stop-in-the-philippines","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/casbaa-tv-upfronts-makes-stop-in-the-philippines\/","title":{"rendered":"CASBAA TV Upfronts Makes Stop in the Philippines"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">MANILA: CASBAA brought its TV&nbsp;Upfronts to Manila last week for The Philippines Screenings, which included presentations from BBC Worldwide, NBCUniversal and more. <br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Produced in association with Campaign Asia-Pacific and in-market partner SkyCable, The Philippines Screenings showcased a range of ad-sales presentations for agencies, clients and media. Among those presenting their upcoming programming were Discovery Networks Asia Pacific, HISTORY, Sony Pictures Entertainment and Turner Broadcasting. The audience included such agencies as MediaCom, Mindshare and ZenithOptimedia, as well as audience data providers AGB Nielsen and Kantar Media. <br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Eugenio Lopez III, the chairman of SkyCable, said, &ldquo;The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognize the power of the platform.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&#8221;The presentations were very helpful in informing us on trends, upcoming shows, network capabilities, etc. and were conducted in a fun\/cool way. They were also very good thought-starters for our campaigns in 2013,&rdquo; added Pico M. Roberto Jr., the deputy managing director of MediaCom. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> &ldquo;The event did a great job at informing the audience of what&#8217;s new in pay TV,&rdquo; added Liam B. Capati, the media director at MediaVest.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Maylene Espera-Nerona, a media planner for Maxus, commented, &ldquo;The data presented by each of the speakers gave us an insight on how multichannel TV can help us build a relationship with our client&rsquo;s target audience.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;The Philippines has incredible growth potential,&rdquo; said Christopher Slaughter, the CEO of CASBAA. &ldquo;The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.&rdquo; <\/p>\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA: CASBAA brought its TV&nbsp;Upfronts to Manila last week for The Philippines Screenings, which included presentations from BBC Worldwide, NBCUniversal and more. Produced in association with Campaign Asia-Pacific and in-market partner SkyCable, The Philippines Screenings showcased a range of ad-sales presentations for agencies, clients and media. Among those presenting their upcoming programming were Discovery Networks &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2634","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CASBAA TV Upfronts Makes Stop in the Philippines<\/title>\n<meta name=\"description\" content=\"CASBAA TV Upfronts Makes Stop in the Philippines . MANILA, November 21: CASBAA brought its TV Upfronts to Manila last week for The Philippines Screenings, which included presentations from BBC Worldwide, NBCUniversal and more. . Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/casbaa-tv-upfronts-makes-stop-in-the-philippines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASBAA TV Upfronts Makes Stop in the Philippines\" \/>\n<meta property=\"og:description\" content=\"CASBAA TV Upfronts Makes Stop in the Philippines . MANILA, November 21: CASBAA brought its TV Upfronts to Manila last week for The Philippines Screenings, which included presentations from BBC Worldwide, NBCUniversal and more. . 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