{"id":2629,"date":"2012-11-19T00:00:00","date_gmt":"2012-11-19T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/11\/19\/trace-sports-launches-in-indian-market\/"},"modified":"2012-11-19T00:00:00","modified_gmt":"2012-11-19T00:00:00","slug":"trace-sports-launches-in-indian-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/trace-sports-launches-in-indian-market\/","title":{"rendered":"TRACE Sports Launches in Indian Market"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: The TRACE Sports channel has scored carriage with the Indian satellite operator Airtel, which has a reach of more than 7 million subscribers. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The channel is focused on sports celebrities. It is now available to more than 3 million Airtel subscribers in the south of India through the South Value Sports Pack and in the rest of the country through the Economy Sports Pack. TRACE Sports&#8217; Indian partner New Delhi Television (NDTV) signed the deal on behalf of the channel. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Laurent Dumeau, the CEO of TRACE Sports, said, &quot;TRACE Sports&#8217; launch on Airtel, one of India&#8217;s leading satellite operators, is another significant step in the channel&#8217;s global expansion. Thanks to our partners NDTV, we expect to announce several new launches in the coming months in India. TRACE Sports&#8217; unique concept, merging entertainment and sports, is now a truly global success. In less than 18 months the channel has become available to 35 million subscribers in over 80 countries.&quot;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Rahul Sood, the head of NDTV affiliate sales and network distribution, added, &quot;TRACE Sports offers unique content to all sports aficionados and we are delighted to launch the channel on Airtel. India has recently experienced an increasing interest in a number of sports apart from cricket, and TRACE Sports, with its sports and lifestyle content, will further fuel this interest.&quot; <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: The TRACE Sports channel has scored carriage with the Indian satellite operator Airtel, which has a reach of more than 7 million subscribers. The channel is focused on sports celebrities. It is now available to more than 3 million Airtel subscribers in the south of India through the South Value Sports Pack and in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRACE Sports Launches in Indian Market<\/title>\n<meta name=\"description\" content=\"TRACE Sports Launches in Indian Market. LONDON, November 19: The TRACE Sports channel has scored carriage with the Indian satellite operator Airtel, which has a reach of more than 7 million subscribers. . 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