{"id":2570,"date":"2012-10-01T00:00:00","date_gmt":"2012-10-01T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/10\/01\/mipcom-spotlight-shine-international\/"},"modified":"2012-10-01T00:00:00","modified_gmt":"2012-10-01T00:00:00","slug":"mipcom-spotlight-shine-international","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/mipcom-spotlight-shine-international\/","title":{"rendered":"MIPCOM Spotlight: Shine International"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">CANNES: This year, Shine International set up a new Asian headquarters in Singapore, &ldquo;with a clear mandate to grow the business into a regional content hub and become the market leader in production, development and program syndication,&rdquo; says Matthew Ashcroft, the company&rsquo;s senior VP of sales for the Asia Pacific.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> <\/span><\/span><\/p>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">The goal, Ashcroft says, is to &ldquo;increase local production, format and tape sales and content distribution. We must think local and develop richer deeper relationships with our partners to drive more local commissions and off-screen ancillary and brand-partnership opportunities.&rdquo; <\/span><\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><br \/>\n<\/span><\/span><\/div>\n<div><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"color: black\">Recent gains in Shine&rsquo;s Asian&rsquo;s business include an uptick in format sales. <i>MasterChef China<\/i> has rolled out on Dragon TV, and Ashcroft says the company has great ambitions for its long-running entertainment format <i>Minute to Win It<\/i>. Also on offer are <i>Got to Dance<\/i> and the new series <i>Best Bakery<\/i>. &ldquo;These great formats have been developed and evolved in some of the toughest TV markets in the world.&nbsp;They all offer programming starring real people, showcasing their best talents by doing inspiring things.&rdquo;<\/span><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CANNES: This year, Shine International set up a new Asian headquarters in Singapore, &ldquo;with a clear mandate to grow the business into a regional content hub and become the market leader in production, development and program syndication,&rdquo; says Matthew Ashcroft, the company&rsquo;s senior VP of sales for the Asia Pacific. The goal, Ashcroft says, is &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIPCOM Spotlight: Shine International<\/title>\n<meta name=\"description\" content=\"MIPCOM Spotlight: Shine International. CANNES, October 1: This year, Shine International set up a new Asian headquarters in Singapore, \u00e2\u0080\u009cwith a clear mandate to grow the business into a regional content hub and become the market leader in production, development and program syndication,\u00e2\u0080\u009d says Matthew Ashcroft, the company\u00e2\u0080\u0099s senior VP of sales for the Asia Pacific. . 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