{"id":2469,"date":"2012-04-24T00:00:00","date_gmt":"2012-04-24T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/04\/24\/india-pay-tv-penetration-to-top-60-percent-by-2020\/"},"modified":"2012-04-24T00:00:00","modified_gmt":"2012-04-24T00:00:00","slug":"india-pay-tv-penetration-to-top-60-percent-by-2020","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/india-pay-tv-penetration-to-top-60-percent-by-2020\/","title":{"rendered":"India Pay-TV Penetration to Top 60 Percent by 2020"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">MUMBAI\/BALI: As the Asia Pacific Operators Summit (APOS) kicked off in Bali, Indonesia, today, Media Partners Asia (MPA) released new research on the Indian media market, projecting that pay-TV&nbsp;penetration in the country will rise from 20 percent in 2011 to 50 percent in 2016, reaching 61 percent by 2020.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;India&rsquo;s digitalization timetable implies a three-year transition to full  digital TV (DTV) conversion,&quot; commented Vivek Couto, executive director of the MPA. &quot;This is ambitious, though we believe DTV  transition will occur but over a longer time frame. The industry will  remain capital-intensive until 2017 at the earliest, due to the capEx  requirements associated with digitalization. This will lead to more  M&amp;A and fund-raising activity in both primary and secondary markets.  The sector&rsquo;s improved transparency, scale and operating leverage will  attract large domestic and international strategic players, who will  play a key role in M&amp;A activity. Our biggest concerns include: cable  execution and capitalization, as MSOs transition from a B2B to B2C  model; DTH satellite capacity; and the extent of regulation in the  broadcast ecosystem. While digitalization is the result of policy  progress, this has not been the case for investment and taxation  policies.&quot;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Subscription revenues are expected to rise at an 11-percent compound annual growth rate from 2011 to 2016, MPA notes, with the total number of subs rising to 172 million by 2016 and 199 million by 2020. DTH platforms, which had 29 million subs last year, will increase their customer base to 69 million by 2016 and 93 million by 2020, increasing their share of the pay-TV market to 46 percent in the next eight years (up from 23 percent last year). DTH industry revenues will reach almost $4 billion by 2016, and $6 billion by 2020. Digital cable subscribers are expected to number 33 million by 2016 and 48 million by 2020. Overall cable platform revenues are forecast to hit $6.4 billion by 2020, up from $4.2 billion in 2011.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">MPA&nbsp;sees channel operators benefiting from digitalization and greater transparency in the pay-TV system, with increased subscriber revenues and lower carriage and placement fees. Pay-TV&nbsp;channel revenues should reach $6.7 billion by 2016 and $9.6 billion by 2020, up from $3.4 billion in 2011. Much of that&mdash;70 percent&mdash;will still come from advertising, MPA notes.<\/p>\n<p><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI\/BALI: As the Asia Pacific Operators Summit (APOS) kicked off in Bali, Indonesia, today, Media Partners Asia (MPA) released new research on the Indian media market, projecting that pay-TV&nbsp;penetration in the country will rise from 20 percent in 2011 to 50 percent in 2016, reaching 61 percent by 2020. &quot;India&rsquo;s digitalization timetable implies a three-year &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2469","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India Pay-TV Penetration to Top 60 Percent by 2020<\/title>\n<meta name=\"description\" content=\"India Pay-TV Penetration to Top 60 Percent by 2020. MUMBAI\/BALI, April 24: As the Asia Pacific Operators Summit (APOS) kicked off in Bali, Indonesia, today, Media Partners Asia (MPA) released new research on the Indian media market, projecting that pay-TV penetration in the country will rise from 20 percent in 2011 to 50 percent in 2016, reaching 61 percent by 2020.. Author - Mansha Daswani\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/india-pay-tv-penetration-to-top-60-percent-by-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Pay-TV Penetration to Top 60 Percent by 2020\" \/>\n<meta property=\"og:description\" content=\"India Pay-TV Penetration to Top 60 Percent by 2020. 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MUMBAI\/BALI, April 24: As the Asia Pacific Operators Summit (APOS) kicked off in Bali, Indonesia, today, Media Partners Asia (MPA) released new research on the Indian media market, projecting that pay-TV penetration in the country will rise from 20 percent in 2011 to 50 percent in 2016, reaching 61 percent by 2020.. 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