{"id":2465,"date":"2012-04-23T00:00:00","date_gmt":"2012-04-23T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2012\/04\/23\/stw-brings-new-branded-entertainment-outfit-to-australia\/"},"modified":"2012-04-23T00:00:00","modified_gmt":"2012-04-23T00:00:00","slug":"stw-brings-new-branded-entertainment-outfit-to-australia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/","title":{"rendered":"STW Brings New Branded-Entertainment Outfit to Australia"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">SYDNEY: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Part of the STW Group, Hatch will focus on producing long-form TV&nbsp;formats in every genre, as well as content, games and events. Hatch will also focus on creating its own formats, including reality, factual and lifestyle shows, kids&#8217; series, entertainment and music formats, dating and game shows, scripted and unscripted formats. The outfit has already landed its first pilot commission for SBS. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Logan is a former ad executive and Stein has a production background. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;Everyone&#8217;s talking about branded content, but we believe there is definitely room for improvement, a better way to work together that leverages and lengthens the life of the entertainment format,<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&rdquo; said Logan, executive producer and co-founder of Hatch.<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> &quot;Production companies and brands speak two different languages, Hatch will bridge the gap.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Stein, co-founder and executive producer, added, &quot;Hatch provides creative solutions that make content far more marketable to brands and far more engaging for audiences. We&#8217;re taking TV into tomorrow, starting from consumer trends and insights in the creation formats that are first and foremost great entertainment. We only integrate brands when it&rsquo;s a natural fit and the brand can increase the entertainment value and audience by extending the experience through the second screen.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;For someone with a background in film and TV, it&#8217;s clear that this is the future and I am excited to be at the forefront of industry development and change,&quot; Stein added.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia. Part of the STW Group, Hatch will focus on producing long-form TV&nbsp;formats in every genre, as well as content, games and events. Hatch will also focus on creating its own formats, including reality, factual and lifestyle &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STW Brings New Branded-Entertainment Outfit to Australia<\/title>\n<meta name=\"description\" content=\"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STW Brings New Branded-Entertainment Outfit to Australia\" \/>\n<meta property=\"og:description\" content=\"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-23T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/\",\"name\":\"STW Brings New Branded-Entertainment Outfit to Australia\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2012-04-23T00:00:00+00:00\",\"dateModified\":\"2012-04-23T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STW Brings New Branded-Entertainment Outfit to Australia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STW Brings New Branded-Entertainment Outfit to Australia","description":"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/","og_locale":"en_US","og_type":"article","og_title":"STW Brings New Branded-Entertainment Outfit to Australia","og_description":"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski","og_url":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/","og_site_name":"TVASIA","article_published_time":"2012-04-23T00:00:00+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/","url":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/","name":"STW Brings New Branded-Entertainment Outfit to Australia","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvasia\/#website"},"datePublished":"2012-04-23T00:00:00+00:00","dateModified":"2012-04-23T00:00:00+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"description":"STW Brings New Branded-Entertainment Outfit to Australia. SYDNEY, April 23: Founded by Greg Logan and Miriam Stein, the new branded-entertainment company Hatch Entertainment has officially launched in Australia.. Author - Kristin Brzoznowski","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvasia\/stw-brings-new-branded-entertainment-outfit-to-australia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvasia\/"},{"@type":"ListItem","position":2,"name":"STW Brings New Branded-Entertainment Outfit to Australia"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvasia\/#website","url":"https:\/\/worldscreen.com\/tvasia\/","name":"TVASIA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvasia\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/comments?post=2465"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/2465\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/tags?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}