{"id":2339,"date":"2011-12-01T00:00:00","date_gmt":"2011-12-01T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2011\/12\/01\/casbaa-to-host-tv-upfront-in-singapore\/"},"modified":"2011-12-01T00:00:00","modified_gmt":"2011-12-01T00:00:00","slug":"casbaa-to-host-tv-upfront-in-singapore","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/casbaa-to-host-tv-upfront-in-singapore\/","title":{"rendered":"CASBAA to Host TV Upfront in Singapore"},"content":{"rendered":"

HONG KONG: CASBAA is staging its inaugural TV Upfront: The Singapore Screenings, a half-day networking and preview event, to take place on December 13 <\/span><\/span> at the Goodwood Park Hotel in Singapore. <\/span><\/span><\/p>\n

Led by the Asia TV Advertising Coalition (ATAC), the invitation-only presentations will focus on pay TV as an effective promotional tool for companies looking to maximize their marketing budgets. Participating networks include Discovery Networks Asia, Fox International Channels, NBCUniversal, A+E Networks, MTV Asia, Sony Pictures Television Entertainment and Turner International, which will be screening a range of their upcoming programming for the next season. <\/span><\/span><\/p>\n

Andy Wilson, the chairman of the Asia planning council for BBDO\/Proximity, is on the roster as a guest speaker, alongside Brian Fisher, the Caltex global brand manager at Chevron International, who will offer a case study on the creativity and effectiveness of using pay TV. CASBAA is launching the inaugural event in association with Campaign Asia Pacific. <\/span><\/span><\/p>\n<\/p>\n

“The objective is to promote the multichannel TV industry as a single dynamic entity,” said Marcel Fenez, the chairman of CASBAA. “With the region’s multinational broadcasters presenting their upcoming programming for 1H 2012, there has never been a better opportunity to show media buyers the advantages pay-TV advertising.” <\/span><\/span><\/p>\n

\n

“With multichannel TV’s fast rising penetration in Asia, it can no longer be considered a ‘niche’ platform but a valuable marketing tool garnering the greatest reach and efficiency for advertisers,” added Fenez.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG: CASBAA is staging its inaugural TV Upfront: The Singapore Screenings, a half-day networking and preview event, to take place on December 13 at the Goodwood Park Hotel in Singapore. Led by the Asia TV Advertising Coalition (ATAC), the invitation-only presentations will focus on pay TV as an effective promotional tool for companies looking to …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2339","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nCASBAA to Host TV Upfront in Singapore<\/title>\n<meta name=\"description\" content=\"CASBAA to Host TV Upfront in Singapore . 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