{"id":2324,"date":"2011-11-23T00:00:00","date_gmt":"2011-11-23T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/2011\/11\/23\/atf-buyer-profile-universal-networks-internationala%c2%80%c2%99s-david-gunson\/"},"modified":"2011-11-23T00:00:00","modified_gmt":"2011-11-23T00:00:00","slug":"atf-buyer-profile-universal-networks-internationala%c2%80%c2%99s-david-gunson","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/atf-buyer-profile-universal-networks-internationala%c2%80%c2%99s-david-gunson\/","title":{"rendered":"ATF Buyer Profile: Universal Networks International\u00e2\u0080\u0099s David Gunson"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">PREMIUM: As the VP of channels for Southeast Asia at Universal Networks International, David Gunson is keeping an eye out for quality content to &ldquo;fit the DNA&rdquo; of brands such as Syfy, DIVA Universal and E!<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"> <\/span><\/span><\/p>\n<div><b><span style=\"font-family: Verdana\">What are you looking for across the UNI portfolio of brands?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">Our bouquet of entertainment brands&mdash;Universal Channel, Syfy, DIVA Universal, E!, Style and The Golf Channel&mdash;have well-defined channel environments that viewers recognize for [their] great entertainment value. We are always on the lookout for quality content that fits the DNA of these channel brands as our viewers have come to expect that they can tune in to our channels and find something that they like at all times.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">What have been some of your most successful acquisitions recently?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">DIVA Universal&#8217;s top shows are: <i>Merlin, Covert Affairs, Fairly Legal, The Biggest Loser Asia, Law &amp; Order: SVU, Top Chef<\/i> and <i>The Good Wife<\/i>. <i>Downton Abbey<\/i> also has a strong following particularly in Singapore.<\/span> <span style=\"font-family: Verdana\">Universal Channel&#8217;s top shows: <i>Flashpoint<\/i> and <i>Law &amp; Order: Criminal Intent.<\/i><\/span> <span style=\"font-family: Verdana\">Syfy&rsquo;s top shows are: <i>Fact or Faked: Paranormal Files, Haven, Destination Truth <\/i>and<i> Sanctuary.<\/i><\/span> <span style=\"font-family: Verdana\">E!&#8217;s top shows are:<span style=\"font-style: italic\"> <\/span><i>Keeping Up with the Kardashians, Kimora: Life in the Fab Lane, Khloe &amp; Lamar, E! News, E! News Asia<\/i> and <i>Kourtney &amp; Kim<\/i>.<\/span> <span style=\"font-family: Verdana\">Style&rsquo;s top shows:<i> Ruby, Giuliana &amp; Bill, Clean House, Jerseylicious, Kimora: Life in the Fab Lane, Tia &amp; Tamera, How Do I Look?<\/i> and <i>Whose Wedding is it Anyway?<\/i><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">What are the main genres you are acquiring?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">We are investing in must-watch, first-run content on our bouquet of channel brands. For DIVA Universal, this includes highly successful dramas that are current with strong leading ladies. For Universal Channel, our audience continues to love character-driven comedies and dramas as well as crime series. We are expanding our Syfy genre to incorporate &lsquo;live&rsquo; web-driven talk shows that are current and up-to-date and are also looking for the latest imagination-driven content as well as original formats. For E!, we continue to acquire the latest reality programming and original formats that&rsquo;s all about entertainment and celebrities. Style has delivered on strong lifestyle and makeover shows to Asia audiences. <\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">What are some of the slots you&rsquo;re currently looking to fill?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">Primetime and weekends.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">What kinds of formats are you looking for?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">Smart and sassy dramas; fun-filled and glamorous reality series; inspiring makeover and home improvement programming; and the latest must-watch Syfy shows.&nbsp; <\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">Are you interested in co-production opportunities? <\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">We are always interested in co-production and format franchise opportunities. DIVA Universal delved into local production in 2009 with the Asian format of weight-loss reality show, <i>The Biggest Loser Asia <\/i>to great success<i>.<\/i> <\/span><\/div>\n<div>&nbsp;<\/div>\n<div><b><span style=\"font-family: Verdana\">Is there anything specific you&rsquo;re looking for at ATF?<\/span><\/b><\/div>\n<div><span style=\"font-family: Verdana\">Quality Asian productions.<\/span><\/div>\n<div>&nbsp;<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PREMIUM: As the VP of channels for Southeast Asia at Universal Networks International, David Gunson is keeping an eye out for quality content to &ldquo;fit the DNA&rdquo; of brands such as Syfy, DIVA Universal and E! What are you looking for across the UNI portfolio of brands? Our bouquet of entertainment brands&mdash;Universal Channel, Syfy, DIVA &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-2324","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATF Buyer Profile: Universal Networks International\u00e2\u0080\u0099s David Gunson<\/title>\n<meta name=\"description\" content=\"ATF Buyer Profile: Universal Networks International\u00e2\u0080\u0099s David Gunson. PREMIUM, November 23: As the VP of channels for Southeast Asia at Universal Networks International, David Gunson is keeping an eye out for quality content to \u00e2\u0080\u009cfit the DNA\u00e2\u0080\u009d of brands such as Syfy, DIVA Universal and E!. 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