Viu Expands Asian Movie Lineup

Collaborating with tvN Movies and Now Baogu Movies on Demand, OTT video service Viu has added a range of Asian movies to its lineup.

Working with tvN Movies, the pan-Asian platform is bringing a number of Korean movies to its subscribers, including Confidential Assignment, The Prison and Train to Busan. The pact with Now Baogu Movies On Demand covers titles from mainland China, Hong Kong, Taiwan and other places, with Soul Mate and Office among the titles. Now Baogu Movies On Demand is a joint initiative among Now TV, Edko Films in Hong Kong and Chinese-language movie giant Huayi Brothers. tvN Movies and Now Baogu Movies on Demand will be made available to Viu users in Indonesia, Malaysia, the Philippines, Singapore and Thailand starting from the end of August 2017.

“As one of Asia’s preeminent OTT service providers, Viu continues to lead the pack,” said Janice Lee, managing director of PCCW Media Group. “Coupled with our existing lineup of premium Asian dramas and variety shows, we now broaden our appeal further by adding a wide selection of Korean and Chinese movies from tvN Movies and Now Baogu Movies On Demand, respectively. Viu users can also stream the full HD quality movies from their mobile devices to TV, satisfying even the most discerning of movie buffs. This is part of Viu’s commitment to continuously enhancing the viewing experience for our users, with new features and a richer selection of content.”

Samey Lee, CEO of CJ E&M HK, commented, “CJ E&M HK strives to expand its service offerings in Southeast Asia through the launch of tvN Movies, the world’s first and only Korean blockbuster movie channel. Viu is our partner of choice as it is the leading regional OTT service provider and the hub for quality Asian content. As the demand for OTT surges, our collaboration with Viu enables our audience to enjoy Korean blockbusters anywhere. We are confident that by joining forces with Viu, tvN Movies can further raise the awareness and quench audience’s thirst for Korean movies in the region.”

Beatrix Sham, assistant general manager of Now Baogu Movies On Demand, added, “We are pleased to join the ranks of other A-list content providers on Viu and we look forward to seeing a growing fan base for our Chinese-language movies across Asian markets. With the Viu app now supporting AirPlay and Chromecast with excellent video quality, viewers can chill out and immerse in a cinematic experience at home or on-the-go.”