China Online Video Views Top 30 Billion a Month

HONG KONG: A new comScore report has found that 87.2 percent of China's 347 million Internet users are watching online video at home or work, with some 30.9 billion videos being watched a month.

The Chinese audience is the number two consumer of videos globally, comScore reports, behind the U.S., where there are some 61.7 billion video views a month, an average of 371 videos per user, as compared with 101 for China.

Youku is the country's dominant online video provider, with 280,975 unique visitors a month, ahead of TENCENT (265,797), Tudou (220,219), Sohu (200,744) and IQiYI (189,441). Other key providers of online video in China are LETV, SINA, Xunlei, Phoenix and 56.com.

China's base of Internet users fare outpaces any other AsiaPac market—India is in a distant second with 73.9 million people 15+ accessing the Internet from home or work.