Power Appoints Latin American Sales VP

LONDON, March 14: Power has
appointed Jose “Pepe” Echegaray, previously with Carsey-Werner, as its VP of
sales and distribution for Latin America.

In his new role, based in
London and a new Miami subsidiary that will open shortly, Echegaray will be
responsible for expanding Power’s footprint across the Latin American region,
including the Caribbean and parts of Spain.

Echegaray joins Power from
Carsey-Werner, where he was VP of distribution in charge of the Latin American,
Caribbean and U.S. Hispanic markets. Prior to Carsey-Werner, he served as the
director of network development for USA Network Latin America and Brazil. He
has also held sales, marketing and programming roles at the cable networks Gems
Television and HispaniVision Entertainment.

Justin Bodle, the founder and
chairman of Power, noted: “We are pleased to announce the appointment of one of
the most highly regarded and experienced executives in the LatAm marketplace.
Pepe’s knowledge of the LatAm TV landscape is fundamental to our plans to
expand our presence further and I am certain that under his stewardship our
business will continue to grow.”