NBCU’s Global Channel Plans

NBC Universal last week unveiled five refreshed global channel brands under the renamed Universal Networks International division, following a multi-million-dollar investment in repositioning the services for worldwide audiences.

The company has revitalized the branding on each with newly designed logos and new names. The portfolio includes Universal Channel, the flagship entertainment service; 13th Street Universal, featuring crime and suspense drama; Syfy Universal, delivering original sci-fi and fantasy; Diva Universal, geared towards women; and Studio Universal for movies. The repositioned networks will begin rolling out internationally early next year, starting with Syfy Universal in France in January 2010. Latin America will launch Studio Universal in February of next year. By end 2010, the core brands will reach 130 countries and over 150 million households.

NBCU’s international networks business has grown from 15 services in 2007 to about 70 this year. Universal Networks International aims to reach 100 channels in 2010. Roma Khanna, the president of NBC Universal Networks and Digital Initiatives, speaks to World Screen about the growth she sees in the coming year. To watch this interview, please click here.