NBCU Gears Up for 6,755 Hours of Rio Olympics Coverage


STAMFORD: NBCUniversal’s networks and digital platforms will devote 6,755 hours to coverage of the Olympic Games from Rio this August, with 260.5 hours on NBC alone.

NBC’s coverage will include the Opening and Closing Ceremonies, swimming, gymnastics, track and field and other popular sports. Across NBCUniversal, there will be 2,084 hours of linear programming over 11 networks. NBCOlympics.com and the NBC Sports app will live stream 4,500 total hours for authenticated pay-TV subscribers. NBCUniversal is also prepping 4K Ultra HD content as well as VR programming.

“Olympic fans rejoice; the Rio Games will offer the most comprehensive coverage of any event in sports history,” said Jim Bell, executive producer of NBC Olympics. “For those who have a favorite sport or like to watch on a particular screen, this nearly 7,000-hour smorgasbord of sports excellence has you covered.”

This is the 15th time NBCUniversal has held the broadcast rights to the Olympics. Rio is the company’s ninth consecutive Games. It delivered 5,535 hours of coverage from London four years ago.

NBCU has the exclusive U.S. media rights for all Olympic Games through 2032.