ITV Studios America Names Creative Strategy SVP

SHERMAN OAKS: Bruce Robertson is relocating from London to Los Angeles to become senior VP of creative strategy at ITV Studios America.

A member of the senior team at ITV Studios in the U.K., as human resources director, Robertson has been responsible for a number of strategic initiatives within the business. In his new position, he will be focused on new content, brand and creative strategy and synergistic business opportunities for the company in the U.S. He will also work closely with the creative directors in the U.K. and in ITV Studios International offices. He will report directly to Paul Buccieri, CEO of ITV Studios America.

“Bruce will be an extraordinarily valuable new member to our team in the U.S.," Buccieri said. “His knowledge of the company, and success with numerous initiatives makes him an ideal addition to our strong staff here as we continue to grow our business.”

“I look forward to working with Paul and his team and to the new and exciting challenges in my new position,” Robertson added. “ITV’s U.S. operations are growing rapidly and I will be supporting the growth of this already successful business while ensuring we share our ideas, strategies and success with our international ITV colleagues."