Endemol Worldwide Distribution Continues Global Expansion

LONDON: In an expansion of its international business lines, Endemol Worldwide Distribution has opened new offices in Miami and Moscow and is staffing up for both operations as well as in Asia.

The new Miami office will serve the growing Latin American and U.S. Hispanic markets. Veronique Verges will head up this new operation as executive director for Latin America and Hispanic USA. Verges was previously the executive director for Europe at the company and was also formerly the head of European sales at Southern Star International.

The office in Moscow covers Russia, all CIS territories and will include the Baltics and the Balkans. Iryna Chernyak has been tapped in the role of sales director for Russia, CIS, Baltics and Balkans. Chernyak was the head of acquisitions at TET TV Channel in Ukraine as well as acquisitions and content executive at Aurora Distribution.

Endemol Worldwide Distribution also appointed Rashmi Bajpai as sales director for Asia. Prior to this, Bajpai was a sales executive for South Asia at ITV Studios Global Entertainment. He also held positions at UTV Bindass and Mid-Day Mumbai. Based in Endemol’s Hong Kong office, Bajpai will be responsible for selling finished programming across all genres to the Asian market.

Cathy Payne, the chief executive of Endemol Worldwide Distribution, stated: “We are very excited to be opening our Miami and Moscow offices as well as the appointment of Rashmi in Asia continuing our expansion strategy for the division. Veronique has been in the industry for over 20 years and brings a wealth of knowledge to the region and both Iryna and Rashmi join us with strong sales backgrounds. As well as Miami and Moscow, EWD will over the coming months, announce further plans for expansion throughout Europe.”