CBS Launches Super Bowl Campaign with TiVo

ALVISO/NEW YORK, January 26: TiVo has partnered with CBS for
the launch of a special two-week Super Bowl campaign that also includes a sneak
peek at the new comedy Rules of Engagement.

Throughout the campaign, which will air through February 6,
CBS will prompt TiVo subscribers to record Super Bowl XLI. In addition TiVo
will also allow its subscribers to set up a one-click season pass to record the
entire Monday night CBS comedy line-up, featuring How I Met Your Mother, The Class, Rules of Engagement and
Two and a Half Men. Further, the
Gold Star Sponsorship bought by CBS will feature a preview of the new comedy Rules
of Engagement as well as a clip from the
upcoming post-Super Bowl episode of Criminal Minds. TiVo will also embed interactive tags to further
enhance the promotion of upcoming CBS programs.

"TiVo has revolutionized
the way consumers watch television and its subscribers are passionate about the
control they have over how and when to watch their favorite TV programs,"
said George Schweitzer, the president of the CBS Marketing Group. "We are
excited to partner with TiVo and look forward to delivering to TiVo subscribers
an exclusive, sneak peek of our new comedy, Rules of Engagement, before its network premiere. Our goal is to make it easy for TiVo
subscribers to record the Super Bowl and get a first look into our new
programming. Through this
advertising partnership, we have made both possible."