Brightcove Forms Japanese Subsidiary

CAMBRIDGE, May 22:
Brightcove has created a majority-owned Japanese subsidiary, Brightcove KK,
backed by $4.9 million in new investment from the Internet TV platform and four
Japanese partners: Dentsu, J-Stream, transcosmos and Cyber Communications, Inc.
(CCI).

Three of the investment
partners—Dentsu, J-Stream and CCI—along with Brightcove, will be
sales agents for Brightcove KK in Japan. Headquartered in Tokyo, Brightcove KK
will operate a localized version of Brightcove's Internet TV platform, which is
currently used by media companies and marketers across North America and
Europe.

"Brightcove enters
the Japanese market at a time when household broadband penetration has
surpassed 50 percent, presenting enormous opportunities for media companies and
advertisers to build online businesses and engage audiences," said Jeremy
Allaire, the chairman and CEO of Brightcove. "It is a great privilege
to be partnering with the market leaders in Japan for digital media and
advertising. By combining the proven Brightcove technology with the
capabilities of our partners, Brightcove KK will give media companies and
marketers in Japan a unique solution for implementing their online video
strategies and unlocking the potential in the market."

Brightcove hopes to
leverage the collective media and marketing resources of its four partners.
Dentsu is the largest advertising company in Japan, with a market share of
approximately 30 percent and has more than 6,000 clients throughout the group.
J-Stream is Japan's largest content delivery network specializing in streaming
media for content providers and business corporations. transcosmos is a
Japanese information processing outsourcing company that adopts the latest
Internet technology through investment and business development. CCI is Japan's
largest interactive adverting company.

—By Irene Lew