ATF Spotlight: Beyond Distribution

SINGAPORE: Malaysia, Hong Kong, Thailand and Singapore have traditionally been strong territories for Beyond Distribution across the Asia Pacific.

Lately, the company has seen increased sales to Korea, Indonesia and Taiwan, says Joanne Azzopardi, the VP of sales for Australasia at Beyond. The genres of children and lifestyle have been sweet spots in Beyond’s Asian business, Azzopardi adds.

This year, the company is participating in the Australian Pavilion at the ATF. There, it will be showcasing Steam Punks, a new science-based quiz show aimed at tweens. “Steam Punks has that wonderful combination of education and entertainment that Beyond does so well and that, traditionally, broadcasters in Asia have responded to,” says Azzopardi. “It has loads of fun science and is very visual, with great experiments throughout. I liken Steam Punks to a MythBusters for kids.” Beyond is also presenting The Mistress, a reality series that deals with the controversial topic of women involved in relationships with married men, and Fatal Vows, a true-crime series.