VIACOM18/INDIACAST MEDIA DISTRIBUTION
Tel: (91-22) 6697-7715
Company Info & Contacts
Stand: P-1.E73 Contact: Debkumar Dasgupta, SVP & head, synd., digital & South Asia; Sonal Gupta, AsiaPac & Europe; Bhavishya Rao, MENAP & Americas; Keerthana Anand, AsiaPac & Europe. About: IndiaCast is India’s first multiplatform content asset monetization entity, jointly owned by Viacom18 and TV18. Our flagship Hindi general entertainment brand Colors has been among the top channels in India and has redefined the viewing trends in the entertainment space in India, thus making it the prime-time leader. We bring our unique brand of entertainment to the table that could significantly enhance audience viewership. We have been growing our syndication business at a very fast pace and it is one of the strongest growth stories that we have, with over 35,000 hours of content, available and adapted in over 135 countries, in more than 35 international languages. Colors has been a category definer in the Hindi entertainment genre and is known for bringing in the most differentiated drama series. Our shows encapsulate social messages that are relevant to most cultures across the world. We have always adapted constantly to the market demands and expectations, keeping up the standards that we have proliferated for a while now and delivering high quality content to the audiences.