Tuesday, November 13, 2018
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Warner Bros. Taps Head of New Global Brands & Experiences Arm

Pam Lifford has been elevated to president of Warner Bros. Global Brands and Experiences (WBGBE), a new unit that has launched to help strengthen consumer engagement across the studio’s key brands and franchises.



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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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