Univision Television Group to Carry Bounce TV

ATLANTA/NEW YORK: Univision Communications has struck up a deal with Bounce TV to offer the African American-targeted network as a multicast channel of its stations in several markets across the U.S.

Univision Television Group will carry the channel as a multicast service of its stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. The launch with Univision brings Bounce TV’s coverage to 86 percent of African American TV households in the U.S. Bounce TV will now be in all of the top 10 markets and 24 of the top 25 African American markets.

“This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” commented Jeffrey Wolf, the executive VP of distribution at Bounce TV. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African American network.”

“Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality,” commented Kevin Cuddihy, the president of Univision Television Group. “It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”