Wednesday, March 29, 2017
Home / Top Stories / Propagate Teams with Cheddar for Millennial-Targeted Content

Propagate Teams with Cheddar for Millennial-Targeted Content


ADVERTISEMENT

NEW YORK/LOS ANGELES: Propagate has formed a partnership with Cheddar, a live video news and entertainment network, for content that will target millennial audiences internationally.

Cheddar and Propagate will initially produce a weekly 45-minute show highlighting the leading stories, companies and executives making news in technology, media, startups and entrepreneurship. The show will be formatted by market and customized with a local language broadcast from the trading floor of the New York Stock Exchange. Propagate will also represent international sales for original programming from Cheddar.

“Cheddar is an innovative news service delivering business and lifestyle news directly to the highly sought-after millennial audience via their mobile devices, computers and TVs,” said Propagate’s chairman and co-CEO, Ben Silverman, and Howard T. Owens, co-CEO. “We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners.”

“Ben and Howard are the leaders in finding the best formats and translating them to overseas markets. They have creativity, operational strengths, and relationships that make them the ideal partners to bring Cheddar to the rest of the world,” added Jon Steinberg, founder and CEO of Cheddar.



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

"Compass" -- Mac and Jack help Mac's close friend from M.I.T. (Aly Michalka) after she fakes her own death to prevent someone from killing her in order to suppress her scientific research, on MACGYVER, Friday, March 31 (8:00-9:00 PM, ET/PT) on the CBS Television Network.  Pictured: Lucas Till.  Photo: Annette Brown/CBS ©2017 CBS Broadcasting, Inc. All Rights Reserved

18 Renewals for CBS’s 2017-18 Season

LOS ANGELES: CBS has granted early renewals for 18 series for the 2017-18 season, including freshman shows Bull, MacGyver and Kevin Can Wait.