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Olympic Channel Gets July 15 Launch Date


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The International Olympic Committee (IOC), the United States Olympic Committee (USOC) and NBCUniversal are launching the Olympic Channel: Home of Team USA on July 15.

Olympic Channel will debut in more than 35 million homes. The new linear cable service will be available to most subscribers of Altice, AT&T DirecTV, Comcast, Spectrum and Verizon at launch. The linear channel will also be available at launch on streaming services, including DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV.

The Olympic Channel: Home of Team USA will offer fans year-round programming of Olympic Sports from around the world, highlighting their favorite American athletes and teams. Programming will emphasize live events from a broad portfolio of summer and winter Olympic Sports.

“The launch of our first national television channel is an exciting new chapter in the evolution of our global platform,” said Mark Parkman, the general manager of the IOC’s global Olympic Channel. “Through our partnership with the USOC and NBCUniversal, the Olympic Channel: Home of Team USA will ensure that U.S. audiences are able to further discover, engage and share in the power of sport and the excitement of the Olympic Games all year round.”

“The Olympic Channel: Home of Team USA will celebrate the commitment of America’s elite athletes year round, as they work toward a place on the U.S. Olympic and Paralympic Teams,” said USOC CEO Scott Blackmun. “Through original programming that captures the athlete journey all the way to the Olympic and Paralympic Games, this platform will give fans of Olympic and Paralympic Sports more access than ever before.”

“We are thrilled to partner with the IOC and USOC in launching the Olympic Channel: Home of Team USA this summer, with high-quality, world championship programming featuring U.S. stars such as Katie Ledecky right out of the starting blocks,” said NBC Olympics President Gary Zenkel. “The fact that the channel has been embraced by the most widely-distributed cable, satellite, and telco providers demonstrates the strength of the Olympic brand in the United States, and will allow fans to connect more closely than ever with the stories and successes of America’s favorite Olympic Sports athletes.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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