NPN Media Opens New York-Based Hub

MIAMI: NPN Media has formed a dedicated advertising sales division that will operate out of its new corporate office in New York City, with Kate Rolston to serve as general manager of the ad solutions group.

Rolston recently joined NPN, a provider of original syndicated video content to broadcasters and online destinations. Rolston will build a sales and marketing team to address the needs of today’s advertisers, partners and sponsors with high-quality branded content. Prior to her starting with NPN, Rolston launched her own digital media company, Real Savvy Media.

Joining Rolston at the New York hub is Howard Shaw. He previously worked as managing director at Profile Pursuit, a custom publisher for clients such as Arthur Anderson.

"Brands face new challenges in a cluttered media landscape, where consumers tend to be in control, so being able to offer our clients a way to stand out, gain credibility and ultimately influence purchasing decisions, is very refreshing," said Rolston.