Christie Fleischer, formerly of The Walt Disney Company, has been appointed as global head of consumer products at Netflix, based in Los Angeles.
In her new position, Fleischer is responsible for retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. She is overseeing a team charged with developing the consumer products portfolio across all categories for Netflix original series and films.
Previously, Fleischer served as head of merchandise for parks, experiences and consumer products at The Walt Disney Company. Earlier in her career, she was senior VP of retail and merchandise for Parks & Resorts.
Kelly Bennett, chief marketing officer, commented: “Christie brings a wealth of experience and creativity from the consumer products world. She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways. We want to create the highest quality experience for our fans in everything we do.”
Fleischer added: “I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale, we have the opportunity to truly revolutionize the way people engage with the characters and shows they love. With the creative freedom offered here and the global audience, there’s a huge opportunity to deliver a best-in-class experience for people wherever they are.”