DURHAM: New research from Leichtman Research Group (LRG) has found that 54 percent of U.S. adults report that they have Netflix in their household, while 53 percent have a DVR.
This is the first time that households with Netflix (including those sharing passwords) have surpassed the level of those with a DVR. In 2011, 44 percent of TV households had a DVR and 28 percent had Netflix. In total, 82 percent of U.S. TV households have a DVR, get Netflix, or use VOD from a cable or telco provider, with 30 percent of homes using two of the services, and 14 percent using all three.
“On-Demand and time-shifting TV services like DVR, VOD and Netflix have permanently changed the way that people can watch TV,” said Bruce Leichtman, the president and principal analyst for Leichtman Research Group. “Today, over 50 percent of households have a DVR and, for the first time in the 15 years of this study, over half of households have Netflix. Yet traditional TV viewing still exists. For example, 46 percent of adults agree that they often flip through channels to see what’s on TV.”
Other findings from LRG’s On-Demand TV XV study include that 64 percent of households get an SVOD service from Netflix, Amazon Prime, and/or Hulu; 51 percent of all adults stream any of these services on a monthly basis. Of all adults surveyed, 23 percent say they stream Netflix daily, compared to 6 percent reporting doing so in 2011.