Hulu and VICE Media have struck their first-ever content licensing agreement, which brings more than 150 hours of VICELAND content to the streaming platform.
The pact marks VICELAND’s first SVOD partnership. The deal bolsters Hulu’s library of unscripted programming with 15 series from VICELAND, including all past episodes of Gaycation and Woman, as well as popular shows such as F*ck, That’s Delicious.
The VICELAND programming will be available to stream exclusively on Hulu starting June 8.
“Our viewers love watching thought-provoking reality series on Hulu, and partnering with VICELAND is yet another way we’re building the most valuable content offering for fans of unscripted programming,” said Lisa Holme, Hulu’s VP of content acquisition. “VICELAND has consistently created and produced stories that explore the cutting-edge, culturally-relevant topics that Hulu’s young and passionate audience craves, and we’re excited to be the very first to offer their shows in a subscription on-demand environment.”
“VICELAND is a key part of expanding on VICE’s ongoing commitment to create the most compelling and unique content young viewers can’t find anywhere else,” added VICELAND’s president, Guy Slattery. “We’re excited to have Hulu as a platform partner to continue widening the audiences for our shows.”