Monday, October 22, 2018
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Hasbro Ties Up with PUMA for Transformers Shoes


Hasbro is partnering with sports brand PUMA on a new collection of footwear inspired by the popular Transformers franchise.

PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores. This launch comes ahead of the release of Bumblebee, the latest movie in the Transformers franchise.

“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, the EMEA director for fashion and home at Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two ’80s icons for the first time: Tranformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more ’80s vibes in Bumblebee, in theaters this December!”

Adam Petrick, the director for brand and marketing at PUMA, added: “We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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