Marisa Hammonds has been appointed to the post of senior VP of digital, marketing and research at Endemol Shine North America.
In her new role, Hammonds oversees digital and social media, as well as marketing and research across all of Endemol Shine North America’s shows, including those of its digital studio, Endemol Shine Beyond USA. Hammonds originally joined Shine America in April 2011 and worked across the company’s digital content and social media strategy. She most recently served as VP of digital and social media at Endemol Shine North America. In that position, Hammonds worked closely with network partners to develop and execute cross-promotional partnerships, digital content and social media activations for the company’s TV series. Hammonds reports to Vivi Zigler, the president of digital, brand and audience development at Endemol Shine North America.
Endemol Shine North America’s VP of marketing, Rob Hughes, and VP of research and insights, Kevin Ivey, will both report to Hammonds. Hammonds and her teams also support Endemol Shine’s brand and licensing partnerships, adding their expertise to live events and products spanning major franchises such as MasterChef and MasterChef Junior and The Biggest Loser. Tamaya Petteway, who recently took on responsibility for licensing, as well as the company’s brand team, will continue in her role as senior VP of brand and licensing partnerships, reporting to Zigler.
“Marisa is that rare executive with both creative instincts and business acumen,” said Zigler. “Her expertise in both digital and social media will serve her well in this newly expanded role.”
Hammonds added, “I’m honored to lead these three talented Endemol Shine groups and, alongside our network and platform partners, continue to grow and engage audiences across some of the best TV and digital properties in the world.”