El Rey Network has appointed Mauricio Rios, who formerly was at Universo Channel, as VP of programming and acquisitions.
Rios comes to El Rey after two decades of network experience in content acquisitions and audience strategy. He recently spent three years as director of programming and scheduling for Universo Channel, part of NBCUniversal Telemundo Enterprises. From 2014 to 2018, he was responsible for the acquisition of key programming for the rebranded channel and executing its short- and long-term program planning and scheduling strategy. He also held roles at Comcast/NBCUniversal International and Fox Latin American Channels.
“As a film fan, I’ve always been inspired by the book Rebel Without a Crew. Robert Rodriguez’s no-holds-barred, make-your-own-rules approach to the creative process made me believe as a Latinx that I too had a place in the industry,” said Rios. “I’m passionate about being part of a team at El Rey Network that exemplifies these ideas, and I look forward to helping collaborate and guide the channel to its next frontier and beyond.”
“We are thrilled to have Mauricio join the El Rey Network family. His expertise and vision in programming for young, diverse viewers will further propel El Rey’s commitment to be a voice in the industry for U.S. Hispanic audiences,” said Daniel Tibbets, president and general manager of El Rey Network. “Latinx influence many aspects of American culture, and Mauricio’s experience in this arena is crucial to the growth of El Rey Network.”